@inbook{7737,
  author       = {{Hofmann, Martin Ludwig}},
  booktitle    = {{Design Thinking. Das Denken, das Apple & Co. groß gemacht hat}},
  editor       = {{Hofmann, Martin Ludwig and Vetter, Andreas}},
  isbn         = {{978-3770556410}},
  pages        = {{15--31}},
  publisher    = {{Wilhelm Fink Verlag}},
  title        = {{{Design Thinking ... oder was wir von Apple & Co. lernen können}}},
  year         = {{2014}},
}

@inbook{7738,
  author       = {{Hofmann, Martin Ludwig}},
  booktitle    = {{Design Thinking. Das Denken, das Apple & Co. groß gemacht hat}},
  editor       = {{Hofmann, Martin Ludwig and Vetter, Andreas}},
  isbn         = {{978-3770556410}},
  pages        = {{32--47}},
  publisher    = {{Wilhelm Fink Verlag}},
  title        = {{{Der 'Return on Imagination' ... oder in sechs Phasen zu innovativeren Lösungen}}},
  year         = {{2014}},
}