@inbook{5208,
  author       = {{Hogreve, Jens and Iseke, Anja and Derfuß, Klaus}},
  booktitle    = {{Marketing Weiterdenken}},
  editor       = {{Bruhn, M. and Burmann, C. and Kirchgeorg, M.}},
  isbn         = {{9783658315627}},
  pages        = {{183--194}},
  publisher    = {{Springer}},
  title        = {{{Marketing Weiterdenken mit der Service Profit Chain}}},
  doi          = {{10.1007/978-3-658-31563-4_10}},
  year         = {{2020}},
}