---
_id: '13638'
abstract:
- lang: eng
  text: Recent studies explored whether attitude formation in early childhood can
    be explained in terms of evaluative conditioning (EC), the change in liking that
    is due to the pairing of stimuli. This study sought to replicate and extend this
    line of research by investigating whether and under what conditions preschool
    children generalise EC effects from conditioned to novel stimuli. Specifically,
    two experiments were conducted in which 3- to 6-year-old children (N = 139) observed
    the pairing of two cartoon characters with two positive and negative images. Afterwards,
    children evaluated the paired characters as well as other novel characters, which
    were not previously presented, that varied systematically in their perceptual
    similarity to the conditioned stimuli (Experiments 1 & 2), or that could be grouped
    by a categorisation rule (Experiment 2). It was found that children generalised
    attitudes to perceptually similar stimuli, but not to stimuli related by a categorisation
    rule, despite evidence for rule-learning. Implications of these findings for attitude
    development are discussed.
author:
- first_name: Georg
  full_name: Halbeisen, Georg
  id: '85780'
  last_name: Halbeisen
  orcid: 0000-0002-9529-2215
- first_name: Michael
  full_name: Schneider, Michael
  last_name: Schneider
- first_name: Eva
  full_name: Walther, Eva
  last_name: Walther
citation:
  ama: 'Halbeisen G, Schneider M, Walther E. Liked for their looks: evaluative conditioning
    and the generalisation of conditioned attitudes in early childhood. <i>Cognition
    and Emotion</i>. 2020;35(4):607-618. doi:<a href="https://doi.org/10.1080/02699931.2020.1854187">10.1080/02699931.2020.1854187</a>'
  apa: 'Halbeisen, G., Schneider, M., &#38; Walther, E. (2020). Liked for their looks:
    evaluative conditioning and the generalisation of conditioned attitudes in early
    childhood. <i>Cognition and Emotion</i>, <i>35</i>(4), 607–618. <a href="https://doi.org/10.1080/02699931.2020.1854187">https://doi.org/10.1080/02699931.2020.1854187</a>'
  bjps: '<b>Halbeisen G, Schneider M and Walther E</b> (2020) Liked for Their Looks:
    Evaluative Conditioning and the Generalisation of Conditioned Attitudes in Early
    Childhood. <i>Cognition and Emotion</i> <b>35</b>, 607–618.'
  chicago: 'Halbeisen, Georg, Michael Schneider, and Eva Walther. “Liked for Their
    Looks: Evaluative Conditioning and the Generalisation of Conditioned Attitudes
    in Early Childhood.” <i>Cognition and Emotion</i> 35, no. 4 (2020): 607–18. <a
    href="https://doi.org/10.1080/02699931.2020.1854187">https://doi.org/10.1080/02699931.2020.1854187</a>.'
  chicago-de: 'Halbeisen, Georg, Michael Schneider und Eva Walther. 2020. Liked for
    their looks: evaluative conditioning and the generalisation of conditioned attitudes
    in early childhood. <i>Cognition and Emotion</i> 35, Nr. 4: 607–618. doi:<a href="https://doi.org/10.1080/02699931.2020.1854187">10.1080/02699931.2020.1854187</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Halbeisen, Georg</span> ; <span
    style="font-variant:small-caps;">Schneider, Michael</span> ; <span style="font-variant:small-caps;">Walther,
    Eva</span>: Liked for their looks: evaluative conditioning and the generalisation
    of conditioned attitudes in early childhood. In: <i>Cognition and Emotion</i>
    Bd. 35, Informa UK Limited (2020), Nr. 4, S. 607–618'
  havard: 'G. Halbeisen, M. Schneider, E. Walther, Liked for their looks: evaluative
    conditioning and the generalisation of conditioned attitudes in early childhood,
    Cognition and Emotion. 35 (2020) 607–618.'
  ieee: 'G. Halbeisen, M. Schneider, and E. Walther, “Liked for their looks: evaluative
    conditioning and the generalisation of conditioned attitudes in early childhood,”
    <i>Cognition and Emotion</i>, vol. 35, no. 4, pp. 607–618, 2020, doi: <a href="https://doi.org/10.1080/02699931.2020.1854187">10.1080/02699931.2020.1854187</a>.'
  mla: 'Halbeisen, Georg, et al. “Liked for Their Looks: Evaluative Conditioning and
    the Generalisation of Conditioned Attitudes in Early Childhood.” <i>Cognition
    and Emotion</i>, vol. 35, no. 4, 2020, pp. 607–18, <a href="https://doi.org/10.1080/02699931.2020.1854187">https://doi.org/10.1080/02699931.2020.1854187</a>.'
  short: G. Halbeisen, M. Schneider, E. Walther, Cognition and Emotion 35 (2020) 607–618.
  ufg: '<b>Halbeisen, Georg/Schneider, Michael/Walther, Eva</b>: Liked for their looks:
    evaluative conditioning and the generalisation of conditioned attitudes in early
    childhood, in: <i>Cognition and Emotion</i> 35 (2020), H. 4,  S. 607–618.'
  van: 'Halbeisen G, Schneider M, Walther E. Liked for their looks: evaluative conditioning
    and the generalisation of conditioned attitudes in early childhood. Cognition
    and Emotion. 2020;35(4):607–18.'
date_created: 2026-03-27T10:14:38Z
date_updated: 2026-04-09T11:52:55Z
department:
- _id: DEP1500
doi: 10.1080/02699931.2020.1854187
extern: '1'
external_id:
  isi:
  - '000596238700001'
  pmid:
  - '33267738'
intvolume: '        35'
isi: '1'
issue: '4'
language:
- iso: eng
page: 607-618
pmid: '1'
publication: Cognition and Emotion
publication_identifier:
  issn:
  - 0269-9931
  - 1464-0600
publication_status: published
publisher: Informa UK Limited
quality_controlled: '1'
status: public
title: 'Liked for their looks: evaluative conditioning and the generalisation of conditioned
  attitudes in early childhood'
type: scientific_journal_article
user_id: '83778'
volume: 35
year: '2020'
...