---
_id: '13644'
abstract:
- lang: eng
  text: In this paper, we outline the predominant theoretical perspectives on evaluative
    conditioning (EC)—the changes in liking that are due to the pairing of stimuli—identify
    their weaknesses, and propose a new framework, the binding perspective on EC,
    which might help to overcome at least some of these issues. Based on feature integration
    theory (Treisman & Gelade, 1980, https://doi.org/10.1016/0010-0285(80)90005-5)
    and the theory of event coding (TEC; Hommel, Müsseler, Aschersleben, & Prinz,
    2001, https://doi.org/10.1017/S0140525X01000103), we assume that EC depends on
    a selective integration mechanism that binds relevant CS, US, and action features
    into an event-file, while simultaneously inhibiting features irrelevant for current
    goals. This perspective examines hitherto unspecified processes relevant to the
    encoding of CS-US pairs and their consequences for behavior, which we hope will
    stimulate further theoretical development. We also present some preliminary evidence
    for binding in EC and discuss the scope and limitations of this perspective.
article_number: e27551
author:
- first_name: Eva
  full_name: Walther, Eva
  last_name: Walther
- first_name: Georg
  full_name: Halbeisen, Georg
  id: '85780'
  last_name: Halbeisen
  orcid: 0000-0002-9529-2215
- first_name: Katarina
  full_name: Blask, Katarina
  last_name: Blask
citation:
  ama: 'Walther E, Halbeisen G, Blask K. What You Feel Is What You See: A Binding
    Perspective on Evaluative Conditioning. <i>Social Psychological Bulletin</i>.
    2018;13(3). doi:<a href="https://doi.org/10.5964/spb.v13i3.27551">10.5964/spb.v13i3.27551</a>'
  apa: 'Walther, E., Halbeisen, G., &#38; Blask, K. (2018). What You Feel Is What
    You See: A Binding Perspective on Evaluative Conditioning. <i>Social Psychological
    Bulletin</i>, <i>13</i>(3), Article e27551. <a href="https://doi.org/10.5964/spb.v13i3.27551">https://doi.org/10.5964/spb.v13i3.27551</a>'
  bjps: '<b>Walther E, Halbeisen G and Blask K</b> (2018) What You Feel Is What You
    See: A Binding Perspective on Evaluative Conditioning. <i>Social Psychological
    Bulletin</i> <b>13</b>.'
  chicago: 'Walther, Eva, Georg Halbeisen, and Katarina Blask. “What You Feel Is What
    You See: A Binding Perspective on Evaluative Conditioning.” <i>Social Psychological
    Bulletin</i> 13, no. 3 (2018). <a href="https://doi.org/10.5964/spb.v13i3.27551">https://doi.org/10.5964/spb.v13i3.27551</a>.'
  chicago-de: 'Walther, Eva, Georg Halbeisen und Katarina Blask. 2018. What You Feel
    Is What You See: A Binding Perspective on Evaluative Conditioning. <i>Social Psychological
    Bulletin</i> 13, Nr. 3. doi:<a href="https://doi.org/10.5964/spb.v13i3.27551">10.5964/spb.v13i3.27551</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Walther, Eva</span> ; <span
    style="font-variant:small-caps;">Halbeisen, Georg</span> ; <span style="font-variant:small-caps;">Blask,
    Katarina</span>: What You Feel Is What You See: A Binding Perspective on Evaluative
    Conditioning. In: <i>Social Psychological Bulletin</i> Bd. 13, Leibniz Institute
    for Psychology (ZPID) (2018), Nr. 3'
  havard: 'E. Walther, G. Halbeisen, K. Blask, What You Feel Is What You See: A Binding
    Perspective on Evaluative Conditioning, Social Psychological Bulletin. 13 (2018).'
  ieee: 'E. Walther, G. Halbeisen, and K. Blask, “What You Feel Is What You See: A
    Binding Perspective on Evaluative Conditioning,” <i>Social Psychological Bulletin</i>,
    vol. 13, no. 3, Art. no. e27551, 2018, doi: <a href="https://doi.org/10.5964/spb.v13i3.27551">10.5964/spb.v13i3.27551</a>.'
  mla: 'Walther, Eva, et al. “What You Feel Is What You See: A Binding Perspective
    on Evaluative Conditioning.” <i>Social Psychological Bulletin</i>, vol. 13, no.
    3, e27551, 2018, <a href="https://doi.org/10.5964/spb.v13i3.27551">https://doi.org/10.5964/spb.v13i3.27551</a>.'
  short: E. Walther, G. Halbeisen, K. Blask, Social Psychological Bulletin 13 (2018).
  ufg: '<b>Walther, Eva/Halbeisen, Georg/Blask, Katarina</b>: What You Feel Is What
    You See: A Binding Perspective on Evaluative Conditioning, in: <i>Social Psychological
    Bulletin</i> 13 (2018), H. 3.'
  van: 'Walther E, Halbeisen G, Blask K. What You Feel Is What You See: A Binding
    Perspective on Evaluative Conditioning. Social Psychological Bulletin. 2018;13(3).'
date_created: 2026-03-27T10:18:31Z
date_updated: 2026-04-08T13:01:16Z
department:
- _id: DEP1500
doi: 10.5964/spb.v13i3.27551
extern: '1'
intvolume: '        13'
issue: '3'
language:
- iso: eng
publication: Social Psychological Bulletin
publication_identifier:
  issn:
  - 2569-653X
  - 1896-1800
publication_status: published
publisher: Leibniz Institute for Psychology (ZPID)
quality_controlled: '1'
status: public
title: 'What You Feel Is What You See: A Binding Perspective on Evaluative Conditioning'
type: scientific_journal_article
user_id: '83778'
volume: 13
year: '2018'
...