---
_id: '13647'
abstract:
- lang: eng
  text: 'Drawing from construal level theory, we test the hypothesis that words promote
    thinking of events in terms of their abstract and central features (i.e., high-level
    construal), whereas pictures promote thinking in terms of more concrete and idiosyncratic
    features (i.e., low-level construal). In Experiments 1a and 1b, we found that
    verbal (vs. pictorial) presentation of objects led to broader, more inclusive
    categorization of those objects. In Experiment 2, we found that word (vs. picture)
    priming led to greater global (vs. local) processing of subsequent perceptual
    information. Finally, in Experiments 3 and 4, we tested the opposite direction
    of causality. Thinking about high-level “why” versus relatively low-level “how”
    (Experiment 3) and thinking about high-level categories versus relatively low-level
    exemplars (Experiment 4) led to more verbal versus pictorial thought. These findings
    provide converging evidence that medium (word, picture) is associated with level
    of construal. '
author:
- first_name: SoYon
  full_name: Rim, SoYon
  last_name: Rim
- first_name: Elinor
  full_name: Amit, Elinor
  last_name: Amit
- first_name: Kentaro
  full_name: Fujita, Kentaro
  last_name: Fujita
- first_name: Yaacov
  full_name: Trope, Yaacov
  last_name: Trope
- first_name: Georg
  full_name: Halbeisen, Georg
  id: '85780'
  last_name: Halbeisen
  orcid: 0000-0002-9529-2215
- first_name: Daniel
  full_name: Algom, Daniel
  last_name: Algom
citation:
  ama: 'Rim S, Amit E, Fujita K, Trope Y, Halbeisen G, Algom D. How Words Transcend
    and Pictures Immerse : On the Association Between Medium and Level of Construal.
    <i> Social psychological and personality science : SPPS </i>. 2014;6(2):123-130.
    doi:<a href="https://doi.org/10.1177/1948550614548728">10.1177/1948550614548728</a>'
  apa: 'Rim, S., Amit, E., Fujita, K., Trope, Y., Halbeisen, G., &#38; Algom, D. (2014).
    How Words Transcend and Pictures Immerse : On the Association Between Medium and
    Level of Construal. <i> Social Psychological and Personality Science : SPPS </i>,
    <i>6</i>(2), 123–130. <a href="https://doi.org/10.1177/1948550614548728">https://doi.org/10.1177/1948550614548728</a>'
  bjps: '<b>Rim S <i>et al.</i></b> (2014) How Words Transcend and Pictures Immerse :
    On the Association Between Medium and Level of Construal. <i> Social psychological
    and personality science : SPPS </i> <b>6</b>, 123–130.'
  chicago: 'Rim, SoYon, Elinor Amit, Kentaro Fujita, Yaacov Trope, Georg Halbeisen,
    and Daniel Algom. “How Words Transcend and Pictures Immerse : On the Association
    Between Medium and Level of Construal.” <i> Social Psychological and Personality
    Science : SPPS </i> 6, no. 2 (2014): 123–30. <a href="https://doi.org/10.1177/1948550614548728">https://doi.org/10.1177/1948550614548728</a>.'
  chicago-de: 'Rim, SoYon, Elinor Amit, Kentaro Fujita, Yaacov Trope, Georg Halbeisen
    und Daniel Algom. 2014. How Words Transcend and Pictures Immerse : On the Association
    Between Medium and Level of Construal. <i> Social psychological and personality
    science : SPPS </i> 6, Nr. 2: 123–130. doi:<a href="https://doi.org/10.1177/1948550614548728">10.1177/1948550614548728</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Rim, SoYon</span> ; <span style="font-variant:small-caps;">Amit,
    Elinor</span> ; <span style="font-variant:small-caps;">Fujita, Kentaro</span>
    ; <span style="font-variant:small-caps;">Trope, Yaacov</span> ; <span style="font-variant:small-caps;">Halbeisen,
    Georg</span> ; <span style="font-variant:small-caps;">Algom, Daniel</span>: How
    Words Transcend and Pictures Immerse : On the Association Between Medium and Level
    of Construal. In: <i> Social psychological and personality science : SPPS </i>
    Bd. 6. London, SAGE Publications (2014), Nr. 2, S. 123–130'
  havard: 'S. Rim, E. Amit, K. Fujita, Y. Trope, G. Halbeisen, D. Algom, How Words
    Transcend and Pictures Immerse : On the Association Between Medium and Level of
    Construal,  Social Psychological and Personality Science : SPPS . 6 (2014) 123–130.'
  ieee: 'S. Rim, E. Amit, K. Fujita, Y. Trope, G. Halbeisen, and D. Algom, “How Words
    Transcend and Pictures Immerse : On the Association Between Medium and Level of
    Construal,” <i> Social psychological and personality science : SPPS </i>, vol.
    6, no. 2, pp. 123–130, 2014, doi: <a href="https://doi.org/10.1177/1948550614548728">10.1177/1948550614548728</a>.'
  mla: 'Rim, SoYon, et al. “How Words Transcend and Pictures Immerse : On the Association
    Between Medium and Level of Construal.” <i> Social Psychological and Personality
    Science : SPPS </i>, vol. 6, no. 2, 2014, pp. 123–30, <a href="https://doi.org/10.1177/1948550614548728">https://doi.org/10.1177/1948550614548728</a>.'
  short: 'S. Rim, E. Amit, K. Fujita, Y. Trope, G. Halbeisen, D. Algom,  Social Psychological
    and Personality Science : SPPS  6 (2014) 123–130.'
  ufg: '<b>Rim, SoYon u. a.</b>: How Words Transcend and Pictures Immerse : On the
    Association Between Medium and Level of Construal, in: <i> Social psychological
    and personality science : SPPS </i> 6 (2014), H. 2,  S. 123–130.'
  van: 'Rim S, Amit E, Fujita K, Trope Y, Halbeisen G, Algom D. How Words Transcend
    and Pictures Immerse : On the Association Between Medium and Level of Construal.  Social
    psychological and personality science : SPPS . 2014;6(2):123–30.'
date_created: 2026-03-27T10:21:03Z
date_updated: 2026-03-27T13:59:24Z
department:
- _id: DEP1500
doi: 10.1177/1948550614548728
external_id:
  isi:
  - '000349531200001'
intvolume: '         6'
isi: '1'
issue: '2'
keyword:
- construal level theory
- pictures
- words
- construal
language:
- iso: eng
page: 123-130
place: London
publication: ' Social psychological and personality science : SPPS '
publication_identifier:
  eissn:
  - 1948-5514
  issn:
  - 1948-5506
publication_status: published
publisher: SAGE Publications
quality_controlled: '1'
status: public
title: 'How Words Transcend and Pictures Immerse : On the Association Between Medium
  and Level of Construal'
type: scientific_journal_article
user_id: '83781'
volume: 6
year: '2014'
...