@misc{12487,
  author       = {{Janzen, Lea}},
  keywords     = {{Branding, TikTok, Branding-Strategie}},
  pages        = {{53}},
  publisher    = {{Technische Hochschule Ostwestfalen-Lippe}},
  title        = {{{Faktoren einer TikTok-Branding-Strategie: Einfluss auf Reichweite und Engagement am Beispiel der Firma Tepto GmbH}}},
  year         = {{2025}},
}

@misc{11898,
  author       = {{Fiss, Maximilian}},
  keywords     = {{Branding, EDM, Elektronische Musik, Cover Art, Cover Art Maskottchen}},
  pages        = {{122}},
  publisher    = {{Technische Hochschule Ostwestfalen-Lippe}},
  title        = {{{Human Branding im Genre EDM}}},
  year         = {{2024}},
}

@misc{769,
  author       = {{Brikmann, Vitali}},
  keywords     = {{Imployer Branding}},
  pages        = {{43}},
  publisher    = {{Hochschule Ostwestfalen-Lippe}},
  title        = {{{Eine halbe Minute Unternehmenskultur - Wie Bewegtbildinhalte das Emloyer Branding unterstützen erklärt am Beispiel „30-Sekunden-Interview“ der Werbeagentur TERRITORY EMBRACE}}},
  year         = {{2018}},
}

@misc{1002,
  author       = {{Vogt, Marcel}},
  keywords     = {{Employer Branding}},
  pages        = {{29}},
  publisher    = {{Hochschule Ostwestfalen-Lippe}},
  title        = {{{Employer Branding für die Generation Y-Erfolgsfaktoren am Beispiel von Maßnahmen der Böllhoff Gruppe}}},
  year         = {{2018}},
}

@inproceedings{4332,
  abstract     = {{The core value proposition for most hospitality brands is to provide unique customer experiences; therefore we expect commercially viable opportunities for ambient intelligence systems in hospitality in general, and the high-end sector in particular. We believe that ambient intelligence systems paired with principles of Aesthetic Intelligence could facilitate such unique experiences and at the same time strengthen and differentiate the brands. This paper gives an overview of challenges in this field, reviews research and outlines future scenarios enhancing safety, economic optimisation and – especially - convenience for hotel guests.}},
  author       = {{Plewe, Daniela Alina and Ong, Rui An and Röcker, Carsten}},
  booktitle    = {{HCI in Business }},
  editor       = {{Fui-Hoon Nah, Fiona  and Tan, Chuan-Hoo}},
  isbn         = {{978-3-319-20894-7}},
  keywords     = {{Smart hospitality, Business applications for home/leisure, Technology and branding, Smart environments, Personalized services, Aesthetic intelligence, Ambient intelligence}},
  location     = {{Los Angeles, CA, USA}},
  pages        = {{739--747}},
  publisher    = {{Springer}},
  title        = {{{Ambient and Aesthetic Intelligence For High-End Hospitality}}},
  doi          = {{10.1007/978-3-319-20895-4_69}},
  volume       = {{9191}},
  year         = {{2015}},
}