@misc{8328,
  abstract     = {{Industrial Marketing Management (IMM) has made academic-practitioner articles central to its development strategy, creating a section to incubate articles co-authored by academics and practitioners. In this editorial, we provide insight to the current state of academic-practitioner articles in Industrial Marketing Management, outline suitable research methodologies, and provide guidelines for prospective authors.}},
  author       = {{van der Borgh, Michel and Schäfers, Tobias and Lindgreen, Adam and Di Benedetto, C. Anthony}},
  booktitle    = {{  Industrial marketing management : the international journal for industrial and high-tech firms}},
  issn         = {{1873-2062}},
  keywords     = {{Academic-practitioner, Research, Rigor, Relevance}},
  number       = {{5}},
  pages        = {{A1--A6}},
  publisher    = {{Elsevier}},
  title        = {{{Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management}}},
  doi          = {{10.1016/j.indmarman.2022.03.015}},
  volume       = {{103}},
  year         = {{2022}},
}