---
_id: '8328'
abstract:
- lang: eng
  text: Industrial Marketing Management (IMM) has made academic-practitioner articles
    central to its development strategy, creating a section to incubate articles co-authored
    by academics and practitioners. In this editorial, we provide insight to the current
    state of academic-practitioner articles in Industrial Marketing Management, outline
    suitable research methodologies, and provide guidelines for prospective authors.
author:
- first_name: Michel
  full_name: van der Borgh, Michel
  last_name: van der Borgh
- first_name: Tobias
  full_name: Schäfers, Tobias
  id: '77945'
  last_name: Schäfers
  orcid: 0000-0002-2533-335X
- first_name: Adam
  full_name: Lindgreen, Adam
  last_name: Lindgreen
- first_name: C. Anthony
  full_name: Di Benedetto, C. Anthony
  last_name: Di Benedetto
citation:
  ama: 'van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle:
    Publishing academic-practitioner research in Industrial Marketing Management.
    <i>  Industrial marketing management : the international journal for industrial
    and high-tech firms</i>. 2022;103(5):A1-A6. doi:<a href="https://doi.org/10.1016/j.indmarman.2022.03.015">10.1016/j.indmarman.2022.03.015</a>'
  apa: 'van der Borgh, M., Schäfers, T., Lindgreen, A., &#38; Di Benedetto, C. A.
    (2022). Moving the needle: Publishing academic-practitioner research in Industrial
    Marketing Management. <i>  Industrial Marketing Management : The International
    Journal for Industrial and High-Tech Firms</i>, <i>103</i>(5), A1–A6. <a href="https://doi.org/10.1016/j.indmarman.2022.03.015">https://doi.org/10.1016/j.indmarman.2022.03.015</a>'
  bjps: '<b>van der Borgh M <i>et al.</i></b> (2022) Moving the Needle: Publishing
    Academic-Practitioner Research in Industrial Marketing Management. <i>  Industrial
    marketing management : the international journal for industrial and high-tech
    firms</i> <b>103</b>, A1–A6.'
  chicago: 'Borgh, Michel van der, Tobias Schäfers, Adam Lindgreen, and C. Anthony
    Di Benedetto. “Moving the Needle: Publishing Academic-Practitioner Research in
    Industrial Marketing Management.” <i>  Industrial Marketing Management : The International
    Journal for Industrial and High-Tech Firms</i> 103, no. 5 (2022): A1–6. <a href="https://doi.org/10.1016/j.indmarman.2022.03.015">https://doi.org/10.1016/j.indmarman.2022.03.015</a>.'
  chicago-de: 'van der Borgh, Michel, Tobias Schäfers, Adam Lindgreen und C. Anthony
    Di Benedetto. 2022. Moving the needle: Publishing academic-practitioner research
    in Industrial Marketing Management. <i>  Industrial marketing management : the
    international journal for industrial and high-tech firms</i> 103, Nr. 5: A1–A6.
    doi:<a href="https://doi.org/10.1016/j.indmarman.2022.03.015">10.1016/j.indmarman.2022.03.015</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">van der Borgh, Michel</span>
    ; <span style="font-variant:small-caps;">Schäfers, Tobias</span> ; <span style="font-variant:small-caps;">Lindgreen,
    Adam</span> ; <span style="font-variant:small-caps;">Di Benedetto, C. Anthony</span>:
    Moving the needle: Publishing academic-practitioner research in Industrial Marketing
    Management. In: <i>  Industrial marketing management : the international journal
    for industrial and high-tech firms</i> Bd. 103. New York,NY, Elsevier (2022),
    Nr. 5, S. A1–A6'
  havard: 'M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Moving
    the needle: Publishing academic-practitioner research in Industrial Marketing
    Management,   Industrial Marketing Management : The International Journal for
    Industrial and High-Tech Firms. 103 (2022) A1–A6.'
  ieee: 'M. van der Borgh, T. Schäfers, A. Lindgreen, and C. A. Di Benedetto, “Moving
    the needle: Publishing academic-practitioner research in Industrial Marketing
    Management,” <i>  Industrial marketing management : the international journal
    for industrial and high-tech firms</i>, vol. 103, no. 5, pp. A1–A6, 2022, doi:
    <a href="https://doi.org/10.1016/j.indmarman.2022.03.015">10.1016/j.indmarman.2022.03.015</a>.'
  mla: 'van der Borgh, Michel, et al. “Moving the Needle: Publishing Academic-Practitioner
    Research in Industrial Marketing Management.” <i>  Industrial Marketing Management :
    The International Journal for Industrial and High-Tech Firms</i>, vol. 103, no.
    5, 2022, pp. A1–6, <a href="https://doi.org/10.1016/j.indmarman.2022.03.015">https://doi.org/10.1016/j.indmarman.2022.03.015</a>.'
  short: 'M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto,   Industrial
    Marketing Management : The International Journal for Industrial and High-Tech
    Firms 103 (2022) A1–A6.'
  ufg: '<b>Borgh, Michel van der u. a.</b>: Moving the needle: Publishing academic-practitioner
    research in Industrial Marketing Management, in: <i>  Industrial marketing management :
    the international journal for industrial and high-tech firms</i> 103 (2022), H.
    5,  S. A1–A6.'
  van: 'van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle:
    Publishing academic-practitioner research in Industrial Marketing Management.
      Industrial marketing management : the international journal for industrial and
    high-tech firms. 2022;103(5):A1–6.'
date_created: 2022-05-31T11:34:05Z
date_updated: 2024-08-08T07:29:18Z
department:
- _id: DEP1521
doi: 10.1016/j.indmarman.2022.03.015
intvolume: '       103'
issue: '5'
keyword:
- Academic-practitioner
- Research
- Rigor
- Relevance
language:
- iso: eng
page: A1-A6
place: New York,NY
publication: '  Industrial marketing management : the international journal for industrial
  and high-tech firms'
publication_identifier:
  eissn:
  - 1873-2062
  issn:
  - 0019-8501
publication_status: published
publisher: Elsevier
status: public
title: 'Moving the needle: Publishing academic-practitioner research in Industrial
  Marketing Management'
type: scientific_journal_article
user_id: '83781'
volume: 103
year: '2022'
...