---
_id: '13449'
abstract:
- lang: eng
  text: "Die Creator-Economy hat sich zu einem bedeutenden Wirtschaftsfaktor entwickelt,
    in dem Content Creators immer häufiger eigene Marken und Unternehmen gründen.
    \r\nDiese Arbeit analysiert am Beispiel des Startups „SugrSugr“, des neu auf den
    Markt gebrachten Produkts „Carb Shot“ und des Content Creators Bastian Niemeier,
    besser bekannt als „Diabetes ohne Grenzen“, wie die Content-Strategie dieses Creators
    den Marktstart beeinflusst hat. Der Content Creator ist selbst Mitgründer von
    SugrSugr und veröffentlichte im Rahmen des Marktstarts verschiedene Inhalte auf
    YouTube, Instagram und\r\nTikTok, um sein neues Unternehmen und Produkt bestmöglich
    zu unterstützen.\r\n Der Autor dieser Bachelorarbeit ist Bastian Niemeier und
    somit der erwähnte Content Creator und Mitgründer von SugrSugr. \r\nIm Rahmen
    einer retrospektiven, autoethnografischen Einzelfallstudie werden die Durchführung
    und die Ergebnisse der Launch-Kampagne des Creators untersucht. Dafür werden subjektive
    Schilderungen und Reflexionen mit quantitativen Performance-Daten der\r\nPlattformen
    sowie Umfragedaten aus dem Onlineshop kombiniert.\r\nDie Ergebnisse zeigen deutliche
    Unterschiede in der Konvertierungsfähigkeit der verschiedenen Plattformen und
    Content-Formate. Während TikTok zwar hohe Reichweiten erzielte, erwies sich YouTube
    aufgrund der starken parasozialen Bindung und hohen Source Credibility als die
    effektivste Plattform für den Creator, um Bestellungen im Onlineshop zu\r\ngenerieren.
    Zudem verdeutlicht die Arbeit, wie operative Herausforderungen, beispielsweise
    in Form eines begrenzten Lagerbestandes, die Content-Strategie maßgeblich beeinflussen
    können."
author:
- first_name: Bastian
  full_name: Niemeier, Bastian
  id: '80471'
  last_name: Niemeier
citation:
  ama: 'Niemeier B. <i>Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr</i>.
    Technische Hochschule Ostwestfalen-Lippe; 2026.'
  apa: 'Niemeier, B. (2026). <i>Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr</i>.
    Technische Hochschule Ostwestfalen-Lippe.'
  bjps: '<b>Niemeier B</b> (2026) <i>Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr</i>.
    Detmold: Technische Hochschule Ostwestfalen-Lippe.'
  chicago: 'Niemeier, Bastian. <i>Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr</i>.
    Detmold: Technische Hochschule Ostwestfalen-Lippe, 2026.'
  chicago-de: 'Niemeier, Bastian. 2026. <i>Content, Community, Commerce: Analyse der
    Content-Strategie für den Launch eines creatorgeführten D2C Startups am Beispiel
    SugrSugr</i>. Detmold: Technische Hochschule Ostwestfalen-Lippe.'
  din1505-2-1: '<span style="font-variant:small-caps;">Niemeier, Bastian</span>: <i>Content,
    Community, Commerce: Analyse der Content-Strategie für den Launch eines creatorgeführten
    D2C Startups am Beispiel SugrSugr</i>. Detmold : Technische Hochschule Ostwestfalen-Lippe,
    2026'
  havard: 'B. Niemeier, Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr, Technische
    Hochschule Ostwestfalen-Lippe, Detmold, 2026.'
  ieee: 'B. Niemeier, <i>Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr</i>.
    Detmold: Technische Hochschule Ostwestfalen-Lippe, 2026.'
  mla: 'Niemeier, Bastian. <i>Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr</i>.
    Technische Hochschule Ostwestfalen-Lippe, 2026.'
  short: 'B. Niemeier, Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr, Technische
    Hochschule Ostwestfalen-Lippe, Detmold, 2026.'
  ufg: '<b>Niemeier, Bastian</b>: Content, Community, Commerce: Analyse der Content-Strategie
    für den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr, Detmold
    2026.'
  van: 'Niemeier B. Content, Community, Commerce: Analyse der Content-Strategie für
    den Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr. Detmold:
    Technische Hochschule Ostwestfalen-Lippe; 2026. 64 p.'
date_created: 2026-02-26T13:18:06Z
date_updated: 2026-03-02T07:21:55Z
ddc:
- '650'
department:
- _id: DEP2001
file:
- access_level: closed
  content_type: application/pdf
  creator: qz3-mw6
  date_created: 2026-02-26T13:05:46Z
  date_updated: 2026-03-02T07:21:53Z
  file_id: '13451'
  file_name: Content, Community, Commerce - Analyse der Content-Strategie für den
    Launch eines creatorgeführten D2C Startups am Beispiel SugrSugr (Bachelorarbeit
    Bastian Niemeier).pdf
  file_size: 2440044
  relation: main_file
file_date_updated: 2026-03-02T07:21:53Z
has_accepted_license: '1'
keyword:
- Content-Strategie
- Creator-Marke
- Conversion-Analyse
- Markteinführung
language:
- iso: ger
page: '64'
place: Detmold
publication_status: published
publisher: Technische Hochschule Ostwestfalen-Lippe
status: public
supervisor:
- first_name: Guido
  full_name: Falkemeier, Guido
  id: '29084'
  last_name: Falkemeier
- first_name: Susann
  full_name: Ehrig, Susann
  id: '69028'
  last_name: Ehrig
title: 'Content, Community, Commerce: Analyse der Content-Strategie für den Launch
  eines creatorgeführten D2C Startups am Beispiel SugrSugr'
type: bachelor_thesis
user_id: '83781'
year: '2026'
...
---
_id: '12740'
abstract:
- lang: eng
  text: "The high-tech architecture of the 1970s–1990s is typically characterized
    by the use and exhibition of advanced technologies. In terms of appearance, these
    buildings often have innovative façades, supporting structures accentuated in
    color, and expressively displayed technology systems. Unfortunately, however,
    the rapid obsolescence of technology has often led to the complete replacement
    of the very systems that defined the architectural form. In 2023, an international
    conference at ETH Zurich in collaboration with Bauhaus-Universität Weimar explored
    the question of how best to deal with the structural legacy of technologically
    innovative architecture. This book summarizes the results and provides an overview
    of the current state of research.\r\n\r\nCurrent state of research on high-tech
    architecture and its conservation\r\nOverview of the opportunities and challenges
    of high-tech buildings\r\nNew findings on the topic of building within existing
    structures\r\nAlso available as a set with the congress volume Denkmal Postmoderne
    978-3-0356-2783-1"
author:
- first_name: Uta
  full_name: Pottgiesser, Uta
  id: '27166'
  last_name: Pottgiesser
  orcid: 0000-0002-8594-3168
citation:
  ama: 'Pottgiesser U. Retracted: Structural Sealant Glazing (SSG): History, Construction,
    and Conservation Challenges. In: Brenner  M, Langenberg  Silke , Angermann   Kirsten
    , Meier HR, eds. <i>High-Tech Heritage : (Im)Permanence of Innovative Architecture</i>.
    Birkhäuser; 2024:109-116. doi:<a href="https://doi.org/10.1515/9783035627862-016">https://doi.org/10.1515/9783035627862-016</a>'
  apa: 'Pottgiesser, U. (2024). Retracted: Structural Sealant Glazing (SSG): History,
    Construction, and Conservation Challenges. In M. Brenner ,  Silke  Langenberg,  Kirsten  Angermann
    , &#38; H.-R. Meier (Eds.), <i>High-Tech Heritage : (Im)permanence of Innovative
    Architecture</i> (pp. 109–116). Birkhäuser. <a href="https://doi.org/10.1515/9783035627862-016">https://doi.org/10.1515/9783035627862-016</a>'
  bjps: '<b>Pottgiesser U</b> (2024) Retracted: Structural Sealant Glazing (SSG):
    History, Construction, and Conservation Challenges. In Brenner  M et al. (eds),
    <i>High-Tech Heritage : (Im)Permanence of Innovative Architecture</i>. Basel:
    Birkhäuser, pp. 109–116.'
  chicago: 'Pottgiesser, Uta. “Retracted: Structural Sealant Glazing (SSG): History,
    Construction, and Conservation Challenges.” In <i>High-Tech Heritage : (Im)Permanence
    of Innovative Architecture</i>, edited by Matthias  Brenner ,  Silke  Langenberg,  Kirsten  Angermann
    , and Hans-Rudolf  Meier, 109–16. Basel: Birkhäuser, 2024. <a href="https://doi.org/10.1515/9783035627862-016">https://doi.org/10.1515/9783035627862-016</a>.'
  chicago-de: 'Pottgiesser, Uta. 2024. Retracted: Structural Sealant Glazing (SSG):
    History, Construction, and Conservation Challenges. In: <i>High-Tech Heritage :
    (Im)permanence of Innovative Architecture</i>, hg. von Matthias  Brenner ,  Silke  Langenberg,  Kirsten  Angermann
    , und Hans-Rudolf  Meier, 109–116. Basel: Birkhäuser. doi:<a href="https://doi.org/10.1515/9783035627862-016">https://doi.org/10.1515/9783035627862-016</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Pottgiesser, Uta</span>: Retracted:
    Structural Sealant Glazing (SSG): History, Construction, and Conservation Challenges.
    In: <span style="font-variant:small-caps;">Brenner , M.</span> ; <span style="font-variant:small-caps;">Langenberg,  Silke
    </span> ; <span style="font-variant:small-caps;">Angermann ,  Kirsten </span>
    ; <span style="font-variant:small-caps;">Meier, H.-R.</span> (Hrsg.): <i>High-Tech
    Heritage : (Im)permanence of Innovative Architecture</i>. Basel : Birkhäuser,
    2024, S. 109–116'
  havard: 'U. Pottgiesser, Retracted: Structural Sealant Glazing (SSG): History, Construction,
    and Conservation Challenges, in: M. Brenner ,  Silke  Langenberg,  Kirsten  Angermann
    , H.-R. Meier (Eds.), High-Tech Heritage : (Im)Permanence of Innovative Architecture,
    Birkhäuser, Basel, 2024: pp. 109–116.'
  ieee: 'U. Pottgiesser, “Retracted: Structural Sealant Glazing (SSG): History, Construction,
    and Conservation Challenges,” in <i>High-Tech Heritage : (Im)permanence of Innovative
    Architecture</i>, M. Brenner ,  Silke  Langenberg,  Kirsten  Angermann , and H.-R.
    Meier, Eds. Basel: Birkhäuser, 2024, pp. 109–116. doi: <a href="https://doi.org/10.1515/9783035627862-016">https://doi.org/10.1515/9783035627862-016</a>.'
  mla: 'Pottgiesser, Uta. “Retracted: Structural Sealant Glazing (SSG): History, Construction,
    and Conservation Challenges.” <i>High-Tech Heritage : (Im)Permanence of Innovative
    Architecture</i>, edited by Matthias  Brenner  et al., Birkhäuser, 2024, pp. 109–16,
    <a href="https://doi.org/10.1515/9783035627862-016">https://doi.org/10.1515/9783035627862-016</a>.'
  short: 'U. Pottgiesser, in: M. Brenner ,  Silke  Langenberg,  Kirsten  Angermann
    , H.-R. Meier (Eds.), High-Tech Heritage : (Im)Permanence of Innovative Architecture,
    Birkhäuser, Basel, 2024, pp. 109–116.'
  ufg: '<b>Pottgiesser, Uta</b>: Retracted: Structural Sealant Glazing (SSG): History,
    Construction, and Conservation Challenges, in: <i>Brenner , Matthias u. a. (Hgg.)</i>:
    High-Tech Heritage : (Im)permanence of Innovative Architecture, Basel 2024,  S.
    109–116.'
  van: 'Pottgiesser U. Retracted: Structural Sealant Glazing (SSG): History, Construction,
    and Conservation Challenges. In: Brenner  M, Langenberg  Silke , Angermann   Kirsten
    , Meier HR, editors. High-Tech Heritage : (Im)permanence of Innovative Architecture.
    Basel: Birkhäuser; 2024. p. 109–16.'
conference:
  end_date: 2023-09-16
  location: Zürich
  name: 'Conference on "High-Tech Heritage: (Im)permanence of Innovation"'
  start_date: 2023-09-14
date_created: 2025-03-27T20:39:04Z
date_updated: 2025-03-28T07:31:52Z
department:
- _id: DEP1620
- _id: DEP1055
doi: https://doi.org/10.1515/9783035627862-016
editor:
- first_name: 'Matthias '
  full_name: 'Brenner , Matthias '
  last_name: 'Brenner '
- first_name: ' Silke '
  full_name: 'Langenberg,  Silke '
  last_name: Langenberg
- first_name: ' Kirsten '
  full_name: 'Angermann ,  Kirsten '
  last_name: 'Angermann '
- first_name: 'Hans-Rudolf '
  full_name: 'Meier, Hans-Rudolf '
  last_name: Meier
keyword:
- preservation
- maintenance
- conversion
- building culture
- postmodern architecture
- high-tech architecture
- postmodernism
- cultural heritage
- architectural monument
- historical monument
- monument preservation
language:
- iso: eng
page: 109-116
place: Basel
publication: 'High-Tech Heritage : (Im)permanence of Innovative Architecture'
publication_identifier:
  eisbn:
  - 978-3-0356-2786-2
  isbn:
  - 978-3-0356-2784-8
publication_status: published
publisher: Birkhäuser
quality_controlled: '1'
related_material:
  link:
  - relation: original
    url: 'https://birkhauser.com/en/book/9783035627862 '
status: public
title: 'Retracted: Structural Sealant Glazing (SSG): History, Construction, and Conservation
  Challenges'
type: book_chapter
user_id: '83781'
year: '2024'
...
---
_id: '328'
abstract:
- lang: eng
  text: "In  this  paper,  concepts  for  an  extended  DC network for the main power
    supply of components from various manufacturers in industrial production are presented.
    In the first part,  detailed  requirements  for  such  a  network  are  given
    \ from the  viewpoint  of  a  customer.  Based  on  those,  different  concepts
    for AC/DC conversion and energy management are discussed. As far  as  AC/DC  conversion
    \ is  concerned,  the  advantages  and drawbacks of several rectifier topologies
    are listed, as they have a significant  impact  on  the  system  behavior  and
    \ EMC  properties. \r\nAn  intelligent  energy  management  can  improve  the
    \ energy efficiency  and  reduce  downtimes  of  a  plant,  which  are  major
    requirements from a customer’s viewpoint. "
author:
- first_name: Holger
  full_name: Borcherding, Holger
  id: '1693'
  last_name: Borcherding
- first_name: Johann
  full_name: Austermann, Johann
  id: '42114'
  last_name: Austermann
- first_name: Timm
  full_name: Kuhlmann, Timm
  last_name: Kuhlmann
- first_name: Benno
  full_name: Weis, Benno
  last_name: Weis
- first_name: Andre
  full_name: Leonide, Andre
  last_name: Leonide
citation:
  ama: 'Borcherding H, Austermann J, Kuhlmann T, Weis B, Leonide A. Concepts for a
    DC Network in Industrial Production. In: Institute of Electrical and Electronics
    Engineers (IEEE), ed. <i>2017 IEEE Second International Conference on DC Microgrids
    (ICDCM)</i>. Danvers; 2017:227-234. doi:<a href="https://doi.org/10.1109/ICDCM.2017.8001049">10.1109/ICDCM.2017.8001049</a>'
  apa: Borcherding, H., Austermann, J., Kuhlmann, T., Weis, B., &#38; Leonide, A.
    (2017). Concepts for a DC Network in Industrial Production. In Institute of Electrical
    and Electronics Engineers (IEEE) (Ed.), <i>2017 IEEE Second International Conference
    on DC Microgrids (ICDCM)</i> (pp. 227–234). Danvers. <a href="https://doi.org/10.1109/ICDCM.2017.8001049">https://doi.org/10.1109/ICDCM.2017.8001049</a>
  bjps: <b>Borcherding H <i>et al.</i></b> (2017) Concepts for a DC Network in Industrial
    Production. In Institute of Electrical and Electronics Engineers (IEEE) (ed.),
    <i>2017 IEEE Second International Conference on DC Microgrids (ICDCM)</i>. Danvers,
    pp. 227–234.
  chicago: Borcherding, Holger, Johann Austermann, Timm Kuhlmann, Benno Weis, and
    Andre Leonide. “Concepts for a DC Network in Industrial Production.” In <i>2017
    IEEE Second International Conference on DC Microgrids (ICDCM)</i>, edited by Institute
    of Electrical and Electronics Engineers (IEEE), 227–34. Danvers, 2017. <a href="https://doi.org/10.1109/ICDCM.2017.8001049">https://doi.org/10.1109/ICDCM.2017.8001049</a>.
  chicago-de: 'Borcherding, Holger, Johann Austermann, Timm Kuhlmann, Benno Weis und
    Andre Leonide. 2017. Concepts for a DC Network in Industrial Production. In: <i>2017
    IEEE Second International Conference on DC Microgrids (ICDCM)</i>, hg. von Institute
    of Electrical and Electronics Engineers (IEEE), 227–234. Danvers. doi:<a href="https://doi.org/10.1109/ICDCM.2017.8001049,">10.1109/ICDCM.2017.8001049,</a>
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Borcherding, Holger</span>
    ; <span style="font-variant:small-caps;">Austermann, Johann</span> ; <span style="font-variant:small-caps;">Kuhlmann,
    Timm</span> ; <span style="font-variant:small-caps;">Weis, Benno</span> ; <span
    style="font-variant:small-caps;">Leonide, Andre</span>: Concepts for a DC Network
    in Industrial Production. In: <span style="font-variant:small-caps;">Institute
    of Electrical and Electronics Engineers (IEEE)</span> (Hrsg.): <i>2017 IEEE Second
    International Conference on DC Microgrids (ICDCM)</i>. Danvers, 2017, S. 227–234'
  havard: 'H. Borcherding, J. Austermann, T. Kuhlmann, B. Weis, A. Leonide, Concepts
    for a DC Network in Industrial Production, in: Institute of Electrical and Electronics
    Engineers (IEEE) (Ed.), 2017 IEEE Second International Conference on DC Microgrids
    (ICDCM), Danvers, 2017: pp. 227–234.'
  ieee: H. Borcherding, J. Austermann, T. Kuhlmann, B. Weis, and A. Leonide, “Concepts
    for a DC Network in Industrial Production,” in <i>2017 IEEE Second International
    Conference on DC Microgrids (ICDCM)</i>, Nürnberg, 2017, no. 1, pp. 227–234.
  mla: Borcherding, Holger, et al. “Concepts for a DC Network in Industrial Production.”
    <i>2017 IEEE Second International Conference on DC Microgrids (ICDCM)</i>, edited
    by Institute of Electrical and Electronics Engineers (IEEE), no. 1, 2017, pp.
    227–34, doi:<a href="https://doi.org/10.1109/ICDCM.2017.8001049">10.1109/ICDCM.2017.8001049</a>.
  short: 'H. Borcherding, J. Austermann, T. Kuhlmann, B. Weis, A. Leonide, in: Institute
    of Electrical and Electronics Engineers (IEEE) (Ed.), 2017 IEEE Second International
    Conference on DC Microgrids (ICDCM), Danvers, 2017, pp. 227–234.'
  ufg: '<b>Borcherding, Holger et. al. (2017)</b>: Concepts for a DC Network in Industrial
    Production, in: Institute of Electrical and Electronics Engineers (IEEE) (Hg.):
    <i>2017 IEEE Second International Conference on DC Microgrids (ICDCM)</i>, Danvers,
    S. 227–234.'
  van: 'Borcherding H, Austermann J, Kuhlmann T, Weis B, Leonide A. Concepts for a
    DC Network in Industrial Production. In: Institute of Electrical and Electronics
    Engineers (IEEE), editor. 2017 IEEE Second International Conference on DC Microgrids
    (ICDCM). Danvers; 2017. p. 227–34.'
conference:
  end_date: 2017-06-29
  location: Nürnberg
  name: 'IEEE Second International Conference on DC Microgrids (ICDCM) '
  start_date: 2017-06-27
corporate_editor:
- Institute of Electrical and Electronics Engineers (IEEE)
date_created: 2018-12-10T15:11:18Z
date_updated: 2023-03-15T13:49:46Z
department:
- _id: DEP5018
doi: 10.1109/ICDCM.2017.8001049
issue: '1'
keyword:
- AC-DC power convertors
- electromagnetic compatibility
- energy conservation
- energy management systems
- rectifiers
- main power supply
- industrial production
- DC network
- AC-DC conversion
- rectifier topologies
- EMC properties
- intelligent energy management
- energy efficiency improvement
- downtime reduction
- Rectifiers
- Switches
- Voltage control
- Topology
- Network topology
- Production
- Grounding
- industrial DC grid
- SMART Grid
language:
- iso: eng
main_file_link:
- url: https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=8001049
page: 227-234
place: Danvers
publication: 2017 IEEE Second International Conference on DC Microgrids (ICDCM)
related_material:
  link:
  - relation: contains
    url: https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=8001049
status: public
title: Concepts for a DC Network in Industrial Production
type: conference
user_id: '45673'
year: 2017
...