@misc{5255, abstract = {{Social Media Werbung – ein Thema das fast jeden Leser dieser Arbeit betreffen wird. Wohin man auch schaut, sie begleitet uns täglich und trotzdem wird es nicht weniger, sondern eher mehr Werbung. Da herauszustechen, scheint für viele Unternehmen schier unmöglich. In dieser Arbeit geht es darum, wie man die Online-User für sich gewinnt und mit Social Media Spots sichtbar wird. Das Thema Aufmerksamkeitsspanne spielt eine große Rolle, aber auch die Targetierung der richtigen Zielgruppe und die inhaltliche Gestaltung der Spots. Durch die Erläuterung filmspezifischer Begrifflichkeiten und den Grundlagen von Werbefilmen wird ein solides Fundament geschaffen, um eine Zielgruppenanalyse und die Werbefilmanalyse dreier Spots durchzuführen.}}, author = {{Schnell, Sarah}}, keywords = {{Social Media, Social Media Spot, Online Marketing, Werbespot, Werbung, Werbefilm, Montage, Werbefilmmontage}}, pages = {{37}}, publisher = {{Technische Hochschule OWL}}, title = {{{How to catch users online (fast) - Unterschiedliche Montagetechniken und deren Einfluss auf social Media Spots}}}, year = {{2021}}, } @misc{13636, abstract = {{Successful treatment not only depends on adhering to taking medication and attending therapy but also on behavioral changes. In two experiments (total N = 256), we investigated the hypothesis that the perceived social role of a treatment as partner (co-producer of a health-benefits) or servant (sole provider of health benefits) could promote or prevent intentions to engage in health-related behaviors. Specifically, we used headache treatment as an everyday example and found that participants were more inclined to engage in headache-reducing behaviors when painkillers were described as partners as compared to servants. Implications of these findings for the importance of anthropomorphic social perception in the clinical application are discussed. }}, author = {{Aengenheister, Jana S. and Urban, Renée and Halbeisen, Georg}}, booktitle = {{Zeitschrift für Psychologie}}, issn = {{2151-2604}}, keywords = {{social cognition, health behavior, anthropomorphism, headache}}, number = {{3}}, pages = {{171--177}}, publisher = {{Hogrefe }}, title = {{{Cures That (Make You) Work How a Treatment's Social Role Affects Health-Related Behavioral Intentions}}}, doi = {{10.1027/2151-2604/a000449}}, volume = {{229}}, year = {{2021}}, } @misc{13372, abstract = {{This bachelor thesis explores the adaptive reuse of the former Telekom high-rise at Kesselbrink in Bielefeld, a vacant modernist office tower awaiting new purpose. The project proposes a mixed-use transformation that reinterprets the building as a “city within the city,” inspired by Le Corbusier’s Unité d’Habitation in Marseille. The existing structure is strategically reduced to its essential load-bearing concrete frame and floor slabs, preserving the structural skeleton while enabling radical spatial reconfiguration. Prefabricated timber modules are inserted and cantilevered between the reinforced-concrete columns, extending the usable floor area and introducing a warm, contemporary material contrast to the original façade. This intervention not only increases density and flexibility but also redefines the tower’s appearance, giving it a cosmopolitan and forward-looking architectural identity. The ground floor is conceived as an open and publicly accessible urban platform, activating the surrounding plaza and strengthening social interaction. Upper floors are redesigned as affordable and attractive living spaces for young residents, encouraging a diverse and vibrant community within the building. A newly designed park-like rooftop landscape provides recreational space and panoramic views over the city, enhancing environmental quality and urban connectivity. By combining structural preservation, modular timber construction, public programming, and residential reuse, the proposal demonstrates how high-rise retrofitting can generate social, ecological, and economic value simultaneously. The project positions adaptive reuse as a viable strategy for sustainable urban regeneration and architectural longevity.}}, author = {{Konschake, Leon}}, keywords = {{Adaptive Reuse, Mixed-Use Development, High-Rise Transformation, City within the City, Modular Timber Construction, Prefabrication, Structural Preservation, Concrete Skeleton, Cantilevered Modules, Urban Regeneration, Public Ground Floor, Youth Housing, Rooftop Landscape, Sustainability, Social Impact, Ecological Design, Economic Viability, Cosmopolitan Architecture}}, publisher = {{Technische Hochschule Ostwestfalen-Lippe}}, title = {{{TreeTower}}}, year = {{2020}}, } @misc{1974, abstract = {{Das Ziel dieser Arbeit ist es herauszufinden, wie Mobiler Journalismus in Norwegen beim öffentlich-rechtlichen Sender NRK praktiziert wird, wie das Smartphone als Produktionsmittel in den Redaktionen integriert und akzeptiert ist. Der Fokus liegt auf der mobilen Berichterstattung mit dem Smartphone von Journalisten im professionellen Journalismus. Es wird die Forschungsfrage gestellt: „Ist das Smartphone als Produktionsmittel im Berufsalltag des norwegischen Journalisten beim NRK zu einer Selbstverständlichkeit geworden?“ Um die Forschungsfrage zu beantworten, ist eine Online-Befragung mit 39 Journalisten des NRKs sowie vier Experteninterviews, die in Norwegen leben und Mobilen Journalismus erforschen, praktizieren und lehren durchgeführt worden. Die Untersuchungsergebnisse zeigen, dass das Smartphone während der mobilen Berichterstattung vorwiegend für Aufnahme multimedialer Inhalte genutzt wird, die weitere Bearbeitung und Distribution jedoch auf anderen, nicht unbedingt mobilen Geräten stattfindet. Dies zeigt, dass das Smartphone eine ergänzende Funktion im professionellen Journalismus beim NRK hat, trotzdem aber eine Notwendigkeit für den Sender ist.}}, author = {{Heide, Lina}}, keywords = {{Mobiler Journalismus, Smartphone Journalismus, öffentlich-rechtlicher Rundfunk, Online Journalismus, Soziale Medien, Norwegen, NRK, Mobile Journalism, Smartphone Journalism, public-service broadcaster, Online Journalism, Social Media, Norway, NRK}}, pages = {{89}}, publisher = {{Hochschule Ostwestfalen-Lippe}}, title = {{{Die Verwendung des Smartphones als Produktionsmittel im professionellen Journalismus beim norwegischen öffentlich-rechtlichen Sender NRK}}}, year = {{2019}}, } @article{4317, abstract = {{Digital products and services are commonplace in our personal lives where software and its algorithms provide assistance and amenities. However, interactive systems within industrial settings have yet to catch up with consumer products, especially with regard to the quality of interaction and user experience. With the rise of automation and data exchange on massive scales, the role of human work is challenged and the importance of cooperation emphasized. New concepts of smart factories in which machines and software are doing parts of the work tasks emerge, drastically altering the nature of work in industrial settings from manual labor to increasingly complex tasks. HCI and especially CSCW offer concepts, technical tools and methods to cope with this disruptive shift towards an Industrial Internet of Things (IIoT). Networked assistive systems, for instance, are capable of individually addressing and satisfying the diverse needs of a heterogeneous workforce. We propose this workshop to discuss new perspectives on HCI and CSCW in industrial contexts with regard to the emerging IIoT. The goal of the workshop is to explore the design space of IIoT applications, its implications on cooperative work and to formulate new research opportunities to current challenges.}}, author = {{Mucha, Henrik and Röcker, Carsten and Ludwig, Mark and Stein, Benno and Robert, Sebastian and Galla, Lukas and Hill, Martin and Wulf, Volker and Ogonowski, Corinna}}, isbn = {{978-1-4503-6018-0}}, journal = {{CSCW '18: Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing}}, keywords = {{Social and professional topics, Professional topics, Computing and business, Computer supported cooperative work}}, location = {{Jersey City, NJ USA}}, pages = {{393–400}}, publisher = {{ACM}}, title = {{{The Industrial Internet of Things: New Perspectives on HCI and CSCW within Industry Settings}}}, doi = {{10.1145/3272973.3273009}}, year = {{2018}}, } @misc{781, author = {{Wistinghausen, Carolin}}, keywords = {{Social-Media-Plattform Twitch}}, pages = {{143}}, publisher = {{Hochschule Ostwestfalen-Lippe}}, title = {{{Konzeption und Gestaltung von Corporate Design für Kanäle auf der Social-Media-Plattform Twitch}}}, year = {{2017}}, } @misc{830, abstract = {{Das Fernsehen war schon immer ein soziales Ereignis, das gerne in Gemeinschaft erlebt wurde und zum Austausch untereinander anregte. Mit der Verbreitung mobiler internetfähiger Geräte ist dieses Erlebnis auch über die räumlichen Grenzen hinaus möglich. Soziale Medien und spezielle Apps bieten hierbei die Plattformen für einen fernsehbezogenen Austausch. Fernsehen und soziale Interaktion über Onlinemedien verschmelzen so zu Social TV. Inwiefern diese Interaktion für die Zukunft des Fernsehens von Bedeutung ist, soll in dieser Arbeit behandelt werden. Dabei spielen die beiden Bestandteile Fernsehen und Social Media sowie die aktuellen Erkenntnisse zur Social TV Nutzung eine entscheidende Rolle.}}, author = {{Leitsch, Joana}}, keywords = {{Fernsehen, Social Media}}, pages = {{64}}, publisher = {{Hochschule Ostwestfalen-Lippe}}, title = {{{Social TV: Wie wichtig ist Interaktion für die Zukunft des Fernsehens?}}}, year = {{2017}}, } @misc{961, author = {{Urfels, Ole}}, keywords = {{Deutschland. Bundesregierung, Social Media, United Nations}}, pages = {{78}}, publisher = {{Hochschule Ostwestfalen-Lippe}}, title = {{{Social Media Strategie von Bundesregierung und UN - Analyse und Vergleich}}}, year = {{2016}}, } @inbook{10066, abstract = {{Namibia is the most arid country in Sub-Saharan Africa. The Cuvelai-Etosha Basin (CEB) in central northern Namibia in particular is experiencing various ecological and social-ecological challenges such as high climate variability, saline groundwater, dependence on Angola for freshwater supply, high population growth and density, and increasing urbanisation. These challenges make water supply and management difficult and threaten the livelihood of the local population and the health of the ecosystem. Facing up to these challenges, the German-Namibian research project CuveWaters has developed, adapted and set up different technologies as pilot plant s. The Integrated Water Resources Management (IWRM) concept of CuveWaters is based on a multi-resource-mix in which water is obtained from different sources (rainwater, floodwater, groundwater and wastewater) and used for various purposes. High quality water is used as drinking water; water of a relatively low quality is used for irrigation. In cooperation with the residents of four villages and one small town, the project partners are implementing different technologies to collect and store, produce, treat and reuse water. The implemented technologies are rain- and floodwater harvesting, groundwater desalination, and the combination of sanitation, wastewater treatment and water reuse. The aim is to improve peoples’ livelihood through research on innovative and adapted solutions which contribute to a successful and adapted application of IWRM. To this end, the project integrates science, technology and societal aspects in a transdisciplinary research approach by linking scientific knowledge from natural, engineering and social sciences with the everyday practices and know-how of the stakeholders involved. Thus, the technical aspects are complemented by a wide range of societal and scientific components, such as capacity development, monitoring, participation or knowledge management. These ensure societal embedding of the technologies and knowledge transfer. This paper will illustrate the transdisciplinary approach, implemented technologies and accompanying measures as well as key results.}}, author = {{Lier, Stephan and Brenda, Maria and Cornel, Peter and Deffner, Juta and Felmeden, Jörg and Jokisch, Alexander and Kluge, Thomas and Müller, Katherina and Röhrig, Julian and Stibitz, Vanessa and Urban, Wilhelm}}, booktitle = {{Integrated Water Resources Management: Concept, Research and Implementation}}, editor = {{Borchardt, Dietrich}}, isbn = {{978-3-319-79729-8}}, keywords = {{Multi-resource-mix, Rainwater and floodwater harvesting, Solar-coupled groundwater desalination, Sanitation and water reuse, Transdisciplinarity}}, pages = {{683–717}}, publisher = {{Springer }}, title = {{{From the Concept to the Tap - Integrated Water Resources Managment in Northern Namibia}}}, doi = {{https://doi.org/10.1007/978-3-319-25071-7_26}}, year = {{2016}}, } @misc{978, author = {{Unger, Katja}}, keywords = {{Klein- und Mittelbetrieb, Marketing, Social Media}}, pages = {{45}}, publisher = {{Hochschule Ostwestfalen-Lippe}}, title = {{{Social Media Marketing : Inwiefern kann Social Media als Teil des Marketing-Mix von Unternehmen gebraucht werden?}}}, year = {{2016}}, } @misc{7943, author = {{Müller, Stefan and Stawinoga, Martin and Velte, Patrick}}, booktitle = {{Corporate ownership & control}}, issn = {{1727-9232}}, keywords = {{Corporate Disclosure, Stakeholder Relations, Corporate Social Responsibility Management, CSR reporting, Corporate Governance}}, number = {{4}}, pages = {{506--513}}, publisher = {{Virtus Interpress }}, title = {{{Stakeholder expectations on CSR management and current regulatory developments in Europe and Germany}}}, doi = {{https://doi.org/10.22495/cocv12i4c4p8}}, year = {{2015}}, } @misc{933, abstract = {{Diese Arbeit bitte nur gesperrt veröffentlichen (bzw. nur das Inhaltsverzeichnis) und damit nur den Prüfern und Prüferinnen sowie den Mitgliedern des Prüfungsausschusses zugänglich machen.}}, author = {{Palka, Peter}}, keywords = {{Social Spot}}, pages = {{48}}, publisher = {{Hochschule Ostwestfalen-Lippe}}, title = {{{STAY - DREHBUCH UND REGIE EINES SOCIAL SPOTS}}}, year = {{2015}}, } @inbook{5232, abstract = {{The tremendous population growth and the booming economy in India have a lot of critical impacts on energy demand, consumption, and supply in the next decades. Natural resources as well in India are limited, but particularly the growing middle class with increasing incomes wants to improve their quality of life. This contradiction can only be solved with a strategic energy efficiency scheme in India. This chapter deals with the threats and opportunities of the building development in the next decades. Today, 40 % of the total energy consumption worldwide is covered by residential and nonresidential buildings. Energy- and cost-efficient design, material use, and maintenance of old and new buildings interwoven with higher user mobility are crucial points of smart cities in the future. Therefore, education, particularly higher education; R&D; and climate-related innovations are the main drivers for a better quality of life and for the more participation in fighting against the climate change. In an ongoing user study in five big Indian cities, we want to explore the awareness of the Indian people in urban areas between the contradictory contexts of energy consumption and the needs and expectations of comfortable living.}}, author = {{Doleschal, Reinhard and Pottgiesser, Uta}}, booktitle = {{Emerging Dimensions of Technology Management}}, editor = {{Akhilesh, K:B:}}, isbn = {{978-81-322-0791-7}}, keywords = {{Corporate Social Responsibility, Energy Efficiency, Building Stock, Sustainable Consumption, Global Institute}}, pages = {{121--134}}, publisher = {{Springer}}, title = {{{Innovation and Implementation of Climate-Related Energy-Efficient Building Design in India}}}, doi = {{10.1007/978-81-322-0792-4_9}}, year = {{2013}}, } @inproceedings{4395, abstract = {{This paper presents the evaluation of a mixed reality communication system for the home domain, called roomXT. The system uses a wall-sized display that is seamlessly integrated into a living lab, to create a 'life-like' video communication experience. In order to demonstrate the potential of this approach, we conducted a living lab study comparing the developed prototype with a desktop-based system. A special video communication application, which enables spatially separated users to have a joint dinner experience, served as a common basis for the different test conditions. Results of the study show that the overall concept of roomXT was well eceived by users of a wide age range and that the developed prototype system seems to be preferred to commercially available video communication solutions with respect to the tested quality dimensions.}}, author = {{Kasugai, Kai and Heidrich, Felix and Röcker, Carsten and Russell, Peter and Ziefle, Martina}}, booktitle = {{Proceedings of the 2012 International Symposium on Pervasive Displays}}, editor = {{José, Rui}}, isbn = {{978-145-031-414-5 }}, keywords = {{human-computer interaction, mixed-reality, large displays, co-dining, interactive media, family communication, co-presence, architecture}}, location = {{Porto, Portugal }}, pages = {{1--6}}, publisher = {{ACM}}, title = {{{Perspective Views in Video Communication Systems: An Analysis of Fundamental User Requirements}}}, doi = {{10.1145/2307798.2307811}}, year = {{2012}}, } @misc{1158, abstract = {{This thesis is a concept how to build up a media archive for the department of media production of University of Applied Science in Lemgo. It serves two purposes, the perma-nent storage of media data and forms a base to allow the creation of high quality presen-tation material. It contains an analysis of the current situation concerning collecting, storing and processing media data as well as ideas to alter the system. Furthermore guidelines are developed for diverse areas, e.g. data management, data storage and or-ganisation. The aim of this project is to improve public relations and therefore the image and exterior view of the department.}}, author = {{Bandeck, Stefan}}, keywords = {{Media archive, MIA, public relations, data management, data storage, data processing}}, pages = {{76}}, publisher = {{Hochschule Ostwestfalen-Lippe}}, title = {{{Media Archive (MIA) 2011}}}, year = {{2011}}, } @inproceedings{4480, abstract = {{Traditionally, Ambient Assisted Living applications focus on health-related services, like the detection of emergency situations, long-term treatment of chronic diseases, or the prevention and early-detection of illnesses. Over the last years, more and more projects started to extend these classical healthcare scenarios by designing applications that explicitly aim at increasing well-being and social inclusion for elderly users. With the transition away from purely medical services towards integrated homecare environments, holistic design concepts and evaluation approaches will become necessary. This paper takes a detailed look at state-of-the-art applications in this field and illustrates emerging challenges for the design and development of future homecare systems.}}, author = {{Röcker, Carsten and Ziefle, Martina and Holzinger, Andreas}}, booktitle = {{Proceedings of the International Conference on Artificial Intelligence (ICAI'11)}}, keywords = {{Ambient Assisted Living, Ambient Intelligence, Ubiquitous and Pervasive Computing, Social Inclusion, Older User}}, location = {{Las Vegas, NV, USA}}, pages = {{55--59}}, title = {{{Social Inclusion in AAL Environments: Home Automation and Convenience Services for Elderly Users}}}, volume = {{1}}, year = {{2011}}, } @inproceedings{4827, abstract = {{This video presents the Hello.Wall artefact in a mixedmedia set-up to support spontaneous, informal encounters in two remote lounge spaces of a distributed team. The Hello.Walls are used as awareness tools to know more about the remote team’s state and at the same time as a tool to smoothen transitions to place-based video communication among the remote teams ’ members. This connecting-remote-teams scenario was tested in a livinglab evaluation for several weeks and proved to foster remote informal encounters and thereby contributed to smooth and fluent project work in our Ambient-Agoras project. Keywords Ambient display, informative art, social architecture, awareness, cross-media integration, place-based video conferencing, distributed teams, interaction zones}}, author = {{Prante, Thorsten and Stenzel, Richard and Röcker, Carsten and van Alphen, Daniel and Streitz, Norbert and Magerkurth, Carsten and Plewe, D. A.}}, booktitle = {{Video Track and Adjunct Proceedings of the Sixth International Conference on Ubiquitous Computing (UBICOMP’04)}}, keywords = {{support remote informal encounter, remote team cross-media integration, informative art, informal encounter}}, location = {{Nottingham, England}}, pages = {{7--10}}, title = {{{Connecting Remote Teams: Cross-Media Integration to Support Remote Informal Encounters}}}, year = {{2004}}, } @inbook{4829, abstract = {{In this paper, we address three major issues, look at their interaction and combination and present our results on how to arrive at solutions for these issues. The issues are: 1) supporting informal communication and atmosphere in organisations, 2) the role and potential of ambient displays in future work environments, and 3) the combination of mostly static artefacts that are integrated in the architectural environment with mobile devices carried by people. Our results can be considered as steps towards the design and realization of what we call “social architectural spaces” in the context of future work environments. These environments will be populated with a range of different smart artefacts that are designed to facilitate awareness and notification as well as informal communication. We address a range of spaces in office buildings including public spaces, e.g., in the hallway, the foyer, and the cafeteria that have not been the focus of research so far. In particular, we present two artefacts: the Hello.Wall, a wall-size large ambient display, and the ViewPort, a mobile handheld device. They are interacting with each other via wireless networks and different types of sensing technology. The artefacts and the software were developed in the EU-funded “Disappearing Computer”- project “Ambient Agoras: Dynamic Information Clouds in a Hybrid Worlds”.}}, author = {{Streitz, Norbert and Prante, Thorsten and Röcker, Carsten and van Alphen, Daniel and Magerkurth, Carsten and Stenzel, Richard and Plewe, D. A.}}, booktitle = {{Public and Situated Displays Social and Interactional Aspects of Shared Display Technologies}}, editor = {{O'Hara, K. and Perry, Mark and Churchill, E. and Russell, D.}}, isbn = {{978-90-481-6449-3 }}, keywords = {{ambient displays, mobile devices, informal communication, atmosphere, social architectural space, ubiquitous computing}}, pages = {{387 – 409}}, publisher = {{Springer }}, title = {{{Ambient Displays and Mobile Devices for the Creation of Social Architectural Spaces: Supporting Informal Communication and Social Awareness in Organizations}}}, doi = {{10.1007/978-94-017-2813-3_16}}, volume = {{2}}, year = {{2003}}, } @inproceedings{4830, abstract = {{We present a ubiquitous computing environment that consists of the Hello.Wall in combination with ViewPorts. Hello.Wall is a new wall-sized ambient display [4,2] that emits information via light patterns and is considered informative art. As an integral part of the physical environment, Hello.Wall constitutes a seeding element of a social architectural space conveying awareness information and atmospheres in organizations or at specific places. The display is context-dependent by reflecting identity and distance of people passing by. Hello.Wall can "borrow" other artefacts in order to communicate more detailed information. These mobile devices are called ViewPorts. People can also further interact with the Hello.Wall using ViewPorts via integrated WaveLAN and RFID technology.}}, author = {{Prante, Thorsten and Röcker, Carsten and Streitz, Norbert and Stenzel, Richard and Magerkurth, Carsten and van Alphen, Daniel and Plewe, D. A.}}, booktitle = {{Video Track and Adjunct Proceedings of the Fifth International Conference on Ubiquitous Computing (UBICOMP’03)}}, editor = {{Ljungstrand, P. and Brotherton, J.}}, keywords = {{Ambient display, informative art, social architectural space, context-dependent, sensor-based interaction, interactive wall, interaction design, mobile devices, smart artefacts, ubiquitous computing environment, calm technology}}, location = {{Seattle, Washington, USA,}}, pages = {{277--278}}, title = {{{Hello.Wall – Beyond Ambient Displays}}}, year = {{2003}}, }