---
_id: '13790'
abstract:
- lang: eng
  text: Due to the COVID-19 wineries had to close their tasting rooms to reduce the
    spread of the virus. Winemakers spotted an opportunity to engage and connect with
    their customers through virtual wine tastings. In virtual tastings wine enthusiasts
    can enjoy their favorite drinks and food pairing from the comfort and safety of
    their home. Based on 25 qualitative in-depth interviews, this study examines how
    participants perceive virtual tastings and in how far communal consumption experiences
    are an integral part of these events. Theoretical and managerial implications
    for wineries are discussed and the 4 E’s framework is applied to create a memorable
    virtual wine tasting experience.
author:
- first_name: Stefanie
  full_name: Paluch, Stefanie
  last_name: Paluch
- first_name: Thomas
  full_name: Wittkop, Thomas
  id: '61636'
  last_name: Wittkop
citation:
  ama: Paluch S, Wittkop T. Virtual wine tastings ­– how to ‘zoom up’ the stage of
    communal experience. <i>Journal of Wine Research</i>. 2021;32(3):206-228. doi:<a
    href="https://doi.org/10.1080/09571264.2021.1971640">10.1080/09571264.2021.1971640</a>
  apa: Paluch, S., &#38; Wittkop, T. (2021). Virtual wine tastings ­– how to ‘zoom
    up’ the stage of communal experience. <i>Journal of Wine Research</i>, <i>32</i>(3),
    206–228. <a href="https://doi.org/10.1080/09571264.2021.1971640">https://doi.org/10.1080/09571264.2021.1971640</a>
  bjps: <b>Paluch S and Wittkop T</b> (2021) Virtual Wine Tastings ­– How to ‘Zoom
    up’ the Stage of Communal Experience. <i>Journal of Wine Research</i> <b>32</b>,
    206–228.
  chicago: 'Paluch, Stefanie, and Thomas Wittkop. “Virtual Wine Tastings ­– How to
    ‘Zoom up’ the Stage of Communal Experience.” <i>Journal of Wine Research</i> 32,
    no. 3 (2021): 206–28. <a href="https://doi.org/10.1080/09571264.2021.1971640">https://doi.org/10.1080/09571264.2021.1971640</a>.'
  chicago-de: 'Paluch, Stefanie und Thomas Wittkop. 2021. Virtual wine tastings ­–
    how to ‘zoom up’ the stage of communal experience. <i>Journal of Wine Research</i>
    32, Nr. 3: 206–228. doi:<a href="https://doi.org/10.1080/09571264.2021.1971640">10.1080/09571264.2021.1971640</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Paluch, Stefanie</span> ; <span
    style="font-variant:small-caps;">Wittkop, Thomas</span>: Virtual wine tastings
    ­– how to ‘zoom up’ the stage of communal experience. In: <i>Journal of Wine Research</i>
    Bd. 32. Abingdon , Carfax Publ. (2021), Nr. 3, S. 206–228'
  havard: S. Paluch, T. Wittkop, Virtual wine tastings ­– how to ‘zoom up’ the stage
    of communal experience, Journal of Wine Research. 32 (2021) 206–228.
  ieee: 'S. Paluch and T. Wittkop, “Virtual wine tastings ­– how to ‘zoom up’ the
    stage of communal experience,” <i>Journal of Wine Research</i>, vol. 32, no. 3,
    pp. 206–228, 2021, doi: <a href="https://doi.org/10.1080/09571264.2021.1971640">10.1080/09571264.2021.1971640</a>.'
  mla: Paluch, Stefanie, and Thomas Wittkop. “Virtual Wine Tastings ­– How to ‘Zoom
    up’ the Stage of Communal Experience.” <i>Journal of Wine Research</i>, vol. 32,
    no. 3, 2021, pp. 206–28, <a href="https://doi.org/10.1080/09571264.2021.1971640">https://doi.org/10.1080/09571264.2021.1971640</a>.
  short: S. Paluch, T. Wittkop, Journal of Wine Research 32 (2021) 206–228.
  ufg: '<b>Paluch, Stefanie/Wittkop, Thomas</b>: Virtual wine tastings ­– how to ‘zoom
    up’ the stage of communal experience, in: <i>Journal of Wine Research</i> 32 (2021),
    H. 3,  S. 206–228.'
  van: Paluch S, Wittkop T. Virtual wine tastings ­– how to ‘zoom up’ the stage of
    communal experience. Journal of Wine Research. 2021;32(3):206–28.
date_created: 2026-05-26T17:44:14Z
date_updated: 2026-05-27T11:41:18Z
department:
- _id: DEP3019
doi: 10.1080/09571264.2021.1971640
intvolume: '        32'
issue: '3'
keyword:
- Virtual wine tasting
- communal wine consumption
- wine tasting experience
- online experience
language:
- iso: eng
page: 206-228
place: 'Abingdon '
publication: Journal of Wine Research
publication_identifier:
  eissn:
  - 1469-9672
  issn:
  - 0957-1264
publication_status: published
publisher: Carfax Publ.
status: public
title: Virtual wine tastings ­– how to ‘zoom up’ the stage of communal experience
type: scientific_journal_article
user_id: '83781'
volume: 32
year: '2021'
...