---
_id: '13788'
author:
- first_name: Stefanie
  full_name: Paluch, Stefanie
  last_name: Paluch
- first_name: Thomas
  full_name: Wittkop, Thomas
  id: '61636'
  last_name: Wittkop
citation:
  ama: 'Paluch S, Wittkop T. Von Menschen und Maschinen: Humanoide Roboter als Markenbotschafter
    – Chancen, Herausforderungen und Konsumentenreaktionen. In: <i>Marketing.Neu.Denken</i>.
    ; 2026. doi:<a href="https://doi.org/10.1007/978-3-658-49371-4_18">https://doi.org/10.1007/978-3-658-49371-4_18</a>'
  apa: 'Paluch, S., &#38; Wittkop, T. (2026). Von Menschen und Maschinen: Humanoide
    Roboter als Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen.
    In <i>Marketing.Neu.Denken</i>. <a href="https://doi.org/10.1007/978-3-658-49371-4_18">https://doi.org/10.1007/978-3-658-49371-4_18</a>'
  bjps: '<b>Paluch S and Wittkop T</b> (2026) Von Menschen und Maschinen: Humanoide
    Roboter als Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen.
    <i>Marketing.Neu.Denken</i>.'
  chicago: 'Paluch, Stefanie, and Thomas Wittkop. “Von Menschen und Maschinen: Humanoide
    Roboter als Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen.”
    In <i>Marketing.Neu.Denken</i>, 2026. <a href="https://doi.org/10.1007/978-3-658-49371-4_18">https://doi.org/10.1007/978-3-658-49371-4_18</a>.'
  chicago-de: 'Paluch, Stefanie und Thomas Wittkop. 2026. Von Menschen und Maschinen:
    Humanoide Roboter als Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen.
    In: <i>Marketing.Neu.Denken</i>. doi:<a href="https://doi.org/10.1007/978-3-658-49371-4_18">https://doi.org/10.1007/978-3-658-49371-4_18</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Paluch, Stefanie</span> ; <span
    style="font-variant:small-caps;">Wittkop, Thomas</span>: Von Menschen und Maschinen:
    Humanoide Roboter als Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen.
    In: <i>Marketing.Neu.Denken</i>, 2026'
  havard: 'S. Paluch, T. Wittkop, Von Menschen und Maschinen: Humanoide Roboter als
    Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen, in:
    Marketing.Neu.Denken, 2026.'
  ieee: 'S. Paluch and T. Wittkop, “Von Menschen und Maschinen: Humanoide Roboter
    als Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen,”
    in <i>Marketing.Neu.Denken</i>, 2026. doi: <a href="https://doi.org/10.1007/978-3-658-49371-4_18">https://doi.org/10.1007/978-3-658-49371-4_18</a>.'
  mla: 'Paluch, Stefanie, and Thomas Wittkop. “Von Menschen und Maschinen: Humanoide
    Roboter als Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen.”
    <i>Marketing.Neu.Denken</i>, 2026, <a href="https://doi.org/10.1007/978-3-658-49371-4_18">https://doi.org/10.1007/978-3-658-49371-4_18</a>.'
  short: 'S. Paluch, T. Wittkop, in: Marketing.Neu.Denken, 2026.'
  ufg: '<b>Paluch, Stefanie/Wittkop, Thomas</b>: Von Menschen und Maschinen: Humanoide
    Roboter als Markenbotschafter – Chancen, Herausforderungen und Konsumentenreaktionen,
    in: o. Hg.: Marketing.Neu.Denken, o. O. 2026.'
  van: 'Paluch S, Wittkop T. Von Menschen und Maschinen: Humanoide Roboter als Markenbotschafter
    – Chancen, Herausforderungen und Konsumentenreaktionen. In: MarketingNeuDenken.
    2026.'
date_created: 2026-05-26T17:38:11Z
date_updated: 2026-05-26T17:52:37Z
doi: https://doi.org/10.1007/978-3-658-49371-4_18
language:
- iso: ger
publication: Marketing.Neu.Denken
status: public
title: 'Von Menschen und Maschinen: Humanoide Roboter als Markenbotschafter – Chancen,
  Herausforderungen und Konsumentenreaktionen'
type: book_chapter
user_id: '61636'
year: '2026'
...
---
_id: '13787'
author:
- first_name: Stefanie
  full_name: Paluch, Stefanie
  last_name: Paluch
- first_name: Thomas
  full_name: Wittkop, Thomas
  id: '61636'
  last_name: Wittkop
citation:
  ama: 'Paluch S, Wittkop T. Digital Transformation and its Impact on Sustainable
    Service Innovations. In: <i> Sustainable Service Management. Forum Dienstleistungsmanagement</i>.
    ; 2024. doi:<a href="https://doi.org/10.1007/978-3-658-45148-6_17">https://doi.org/10.1007/978-3-658-45148-6_17</a>'
  apa: Paluch, S., &#38; Wittkop, T. (2024). Digital Transformation and its Impact
    on Sustainable Service Innovations. In <i> Sustainable Service Management. Forum
    Dienstleistungsmanagement</i>. <a href="https://doi.org/10.1007/978-3-658-45148-6_17">https://doi.org/10.1007/978-3-658-45148-6_17</a>
  bjps: <b>Paluch S and Wittkop T</b> (2024) Digital Transformation and its Impact
    on Sustainable Service Innovations. <i> Sustainable Service Management. Forum
    Dienstleistungsmanagement</i>.
  chicago: Paluch, Stefanie, and Thomas Wittkop. “Digital Transformation and its Impact
    on Sustainable Service Innovations.” In <i> Sustainable Service Management. Forum
    Dienstleistungsmanagement</i>, 2024. <a href="https://doi.org/10.1007/978-3-658-45148-6_17">https://doi.org/10.1007/978-3-658-45148-6_17</a>.
  chicago-de: 'Paluch, Stefanie und Thomas Wittkop. 2024. Digital Transformation and
    its Impact on Sustainable Service Innovations. In: <i> Sustainable Service Management.
    Forum Dienstleistungsmanagement</i>. doi:<a href="https://doi.org/10.1007/978-3-658-45148-6_17">https://doi.org/10.1007/978-3-658-45148-6_17</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Paluch, Stefanie</span> ; <span
    style="font-variant:small-caps;">Wittkop, Thomas</span>: Digital Transformation
    and its Impact on Sustainable Service Innovations. In: <i> Sustainable Service
    Management. Forum Dienstleistungsmanagement</i>, 2024'
  havard: 'S. Paluch, T. Wittkop, Digital Transformation and its Impact on Sustainable
    Service Innovations, in:  Sustainable Service Management. Forum Dienstleistungsmanagement,
    2024.'
  ieee: 'S. Paluch and T. Wittkop, “Digital Transformation and its Impact on Sustainable
    Service Innovations,” in <i> Sustainable Service Management. Forum Dienstleistungsmanagement</i>,
    2024. doi: <a href="https://doi.org/10.1007/978-3-658-45148-6_17">https://doi.org/10.1007/978-3-658-45148-6_17</a>.'
  mla: Paluch, Stefanie, and Thomas Wittkop. “Digital Transformation and its Impact
    on Sustainable Service Innovations.” <i> Sustainable Service Management. Forum
    Dienstleistungsmanagement</i>, 2024, <a href="https://doi.org/10.1007/978-3-658-45148-6_17">https://doi.org/10.1007/978-3-658-45148-6_17</a>.
  short: 'S. Paluch, T. Wittkop, in:  Sustainable Service Management. Forum Dienstleistungsmanagement,
    2024.'
  ufg: '<b>Paluch, Stefanie/Wittkop, Thomas</b>: Digital Transformation and its Impact
    on Sustainable Service Innovations, in: o. Hg.:  Sustainable Service Management.
    Forum Dienstleistungsmanagement, o. O. 2024.'
  van: 'Paluch S, Wittkop T. Digital Transformation and its Impact on Sustainable
    Service Innovations. In:  Sustainable Service Management Forum Dienstleistungsmanagement.
    2024.'
date_created: 2026-05-26T17:36:36Z
date_updated: 2026-05-26T17:52:44Z
doi: https://doi.org/10.1007/978-3-658-45148-6_17
language:
- iso: ger
publication: ' Sustainable Service Management. Forum Dienstleistungsmanagement'
status: public
title: Digital Transformation and its Impact on Sustainable Service Innovations
type: book_chapter
user_id: '61636'
year: '2024'
...
---
_id: '13786'
author:
- first_name: Stefanie
  full_name: Paluch, Stefanie
  last_name: Paluch
- first_name: Thomas
  full_name: Wittkop, Thomas
  id: '61636'
  last_name: Wittkop
citation:
  ama: 'Paluch S, Wittkop T. Role of Risk on Employees’ Willingness to Collaborate
    with Artificial Intelligence and its Impact on Wellbeing. In: <i>Artificial Intelligence
    in Customer Service</i>. ; 2023.'
  apa: Paluch, S., &#38; Wittkop, T. (2023). Role of Risk on Employees’ Willingness
    to Collaborate with Artificial Intelligence and its Impact on Wellbeing. In <i>Artificial
    intelligence in Customer Service</i>.
  bjps: <b>Paluch S and Wittkop T</b> (2023) Role of Risk on Employees’ Willingness
    to Collaborate with Artificial Intelligence and Its Impact on Wellbeing. <i>Artificial
    Intelligence in Customer Service</i>.
  chicago: Paluch, Stefanie, and Thomas Wittkop. “Role of Risk on Employees’ Willingness
    to Collaborate with Artificial Intelligence and Its Impact on Wellbeing.” In <i>Artificial
    Intelligence in Customer Service</i>, 2023.
  chicago-de: 'Paluch, Stefanie und Thomas Wittkop. 2023. Role of Risk on Employees’
    Willingness to Collaborate with Artificial Intelligence and its Impact on Wellbeing.
    In: <i>Artificial intelligence in Customer Service</i>.'
  din1505-2-1: '<span style="font-variant:small-caps;">Paluch, Stefanie</span> ; <span
    style="font-variant:small-caps;">Wittkop, Thomas</span>: Role of Risk on Employees’
    Willingness to Collaborate with Artificial Intelligence and its Impact on Wellbeing.
    In: <i>Artificial intelligence in Customer Service</i>, 2023'
  havard: 'S. Paluch, T. Wittkop, Role of Risk on Employees’ Willingness to Collaborate
    with Artificial Intelligence and its Impact on Wellbeing, in: Artificial Intelligence
    in Customer Service, 2023.'
  ieee: S. Paluch and T. Wittkop, “Role of Risk on Employees’ Willingness to Collaborate
    with Artificial Intelligence and its Impact on Wellbeing,” in <i>Artificial intelligence
    in Customer Service</i>, 2023.
  mla: Paluch, Stefanie, and Thomas Wittkop. “Role of Risk on Employees’ Willingness
    to Collaborate with Artificial Intelligence and Its Impact on Wellbeing.” <i>Artificial
    Intelligence in Customer Service</i>, 2023.
  short: 'S. Paluch, T. Wittkop, in: Artificial Intelligence in Customer Service,
    2023.'
  ufg: '<b>Paluch, Stefanie/Wittkop, Thomas</b>: Role of Risk on Employees’ Willingness
    to Collaborate with Artificial Intelligence and its Impact on Wellbeing, in: o. Hg.:
    Artificial intelligence in Customer Service, o. O. 2023.'
  van: 'Paluch S, Wittkop T. Role of Risk on Employees’ Willingness to Collaborate
    with Artificial Intelligence and its Impact on Wellbeing. In: Artificial intelligence
    in Customer Service. 2023.'
date_created: 2026-05-26T17:34:27Z
date_updated: 2026-05-26T17:52:12Z
language:
- iso: eng
publication: Artificial intelligence in Customer Service
status: public
title: Role of Risk on Employees’ Willingness to Collaborate with Artificial Intelligence
  and its Impact on Wellbeing
type: book_chapter
user_id: '61636'
year: '2023'
...
---
_id: '13791'
author:
- first_name: Stefanie
  full_name: Paluch, Stefanie
  last_name: Paluch
- first_name: Thomas
  full_name: Wittkop, Thomas
  id: '61636'
  last_name: Wittkop
citation:
  ama: 'Paluch S, Wittkop T. Do You Care What Robots Think? – Embarrassing Encounters
    with Service Robots. In: <i>Künstliche Intelligenz Im Dienstleistungsmanagement,
    Forum Dienstleistungsmanagement</i>. ; 2021.'
  apa: Paluch, S., &#38; Wittkop, T. (2021). Do You Care What Robots Think? – Embarrassing
    Encounters with Service Robots. In <i>Künstliche Intelligenz im Dienstleistungsmanagement,
    Forum Dienstleistungsmanagement</i>.
  bjps: <b>Paluch S and Wittkop T</b> (2021) Do You Care What Robots Think? – Embarrassing
    Encounters with Service Robots. <i>Künstliche Intelligenz Im Dienstleistungsmanagement,
    Forum Dienstleistungsmanagement</i>.
  chicago: Paluch, Stefanie, and Thomas Wittkop. “Do You Care What Robots Think? –
    Embarrassing Encounters with Service Robots.” In <i>Künstliche Intelligenz Im
    Dienstleistungsmanagement, Forum Dienstleistungsmanagement</i>, 2021.
  chicago-de: 'Paluch, Stefanie und Thomas Wittkop. 2021. Do You Care What Robots
    Think? – Embarrassing Encounters with Service Robots. In: <i>Künstliche Intelligenz
    im Dienstleistungsmanagement, Forum Dienstleistungsmanagement</i>.'
  din1505-2-1: '<span style="font-variant:small-caps;">Paluch, Stefanie</span> ; <span
    style="font-variant:small-caps;">Wittkop, Thomas</span>: Do You Care What Robots
    Think? – Embarrassing Encounters with Service Robots. In: <i>Künstliche Intelligenz
    im Dienstleistungsmanagement, Forum Dienstleistungsmanagement</i>, 2021'
  havard: 'S. Paluch, T. Wittkop, Do You Care What Robots Think? – Embarrassing Encounters
    with Service Robots, in: Künstliche Intelligenz Im Dienstleistungsmanagement,
    Forum Dienstleistungsmanagement, 2021.'
  ieee: S. Paluch and T. Wittkop, “Do You Care What Robots Think? – Embarrassing Encounters
    with Service Robots,” in <i>Künstliche Intelligenz im Dienstleistungsmanagement,
    Forum Dienstleistungsmanagement</i>, 2021.
  mla: Paluch, Stefanie, and Thomas Wittkop. “Do You Care What Robots Think? – Embarrassing
    Encounters with Service Robots.” <i>Künstliche Intelligenz Im Dienstleistungsmanagement,
    Forum Dienstleistungsmanagement</i>, 2021.
  short: 'S. Paluch, T. Wittkop, in: Künstliche Intelligenz Im Dienstleistungsmanagement,
    Forum Dienstleistungsmanagement, 2021.'
  ufg: '<b>Paluch, Stefanie/Wittkop, Thomas</b>: Do You Care What Robots Think? –
    Embarrassing Encounters with Service Robots, in: o. Hg.: Künstliche Intelligenz
    im Dienstleistungsmanagement, Forum Dienstleistungsmanagement, o. O. 2021.'
  van: 'Paluch S, Wittkop T. Do You Care What Robots Think? – Embarrassing Encounters
    with Service Robots. In: Künstliche Intelligenz im Dienstleistungsmanagement,
    Forum Dienstleistungsmanagement. 2021.'
date_created: 2026-05-26T17:45:49Z
date_updated: 2026-05-26T17:52:19Z
language:
- iso: eng
publication: Künstliche Intelligenz im Dienstleistungsmanagement, Forum Dienstleistungsmanagement
status: public
title: Do You Care What Robots Think? – Embarrassing Encounters with Service Robots
type: book_chapter
user_id: '61636'
year: '2021'
...
---
_id: '13790'
author:
- first_name: Stefanie
  full_name: Paluch, Stefanie
  last_name: Paluch
- first_name: Thomas
  full_name: Wittkop, Thomas
  id: '61636'
  last_name: Wittkop
citation:
  ama: Paluch S, Wittkop T. Virtual wine tastings ­– how to ‘zoom up’ the stage of
    communal experience. <i>Journal of Wine Research</i>. 2021;32(3):206-228. doi:<a
    href="https://doi.org/10.1080/09571264.2021.1971640">10.1080/09571264.2021.1971640</a>
  apa: Paluch, S., &#38; Wittkop, T. (2021). Virtual wine tastings ­– how to ‘zoom
    up’ the stage of communal experience. <i>Journal of Wine Research</i>, <i>32</i>(3),
    206–228. <a href="https://doi.org/10.1080/09571264.2021.1971640">https://doi.org/10.1080/09571264.2021.1971640</a>
  bjps: <b>Paluch S and Wittkop T</b> (2021) Virtual Wine Tastings ­– How to ‘Zoom
    up’ the Stage of Communal Experience. <i>Journal of Wine Research</i> <b>32</b>,
    206–228.
  chicago: 'Paluch, Stefanie, and Thomas Wittkop. “Virtual Wine Tastings ­– How to
    ‘Zoom up’ the Stage of Communal Experience.” <i>Journal of Wine Research</i> 32,
    no. 3 (2021): 206–28. <a href="https://doi.org/10.1080/09571264.2021.1971640">https://doi.org/10.1080/09571264.2021.1971640</a>.'
  chicago-de: 'Paluch, Stefanie und Thomas Wittkop. 2021. Virtual wine tastings ­–
    how to ‘zoom up’ the stage of communal experience. <i>Journal of Wine Research</i>
    32, Nr. 3: 206–228. doi:<a href="https://doi.org/10.1080/09571264.2021.1971640">10.1080/09571264.2021.1971640</a>,
    .'
  din1505-2-1: '<span style="font-variant:small-caps;">Paluch, Stefanie</span> ; <span
    style="font-variant:small-caps;">Wittkop, Thomas</span>: Virtual wine tastings
    ­– how to ‘zoom up’ the stage of communal experience. In: <i>Journal of Wine Research</i>
    Bd. 32, Informa UK Limited (2021), Nr. 3, S. 206–228'
  havard: S. Paluch, T. Wittkop, Virtual wine tastings ­– how to ‘zoom up’ the stage
    of communal experience, Journal of Wine Research. 32 (2021) 206–228.
  ieee: 'S. Paluch and T. Wittkop, “Virtual wine tastings ­– how to ‘zoom up’ the
    stage of communal experience,” <i>Journal of Wine Research</i>, vol. 32, no. 3,
    pp. 206–228, 2021, doi: <a href="https://doi.org/10.1080/09571264.2021.1971640">10.1080/09571264.2021.1971640</a>.'
  mla: Paluch, Stefanie, and Thomas Wittkop. “Virtual Wine Tastings ­– How to ‘Zoom
    up’ the Stage of Communal Experience.” <i>Journal of Wine Research</i>, vol. 32,
    no. 3, 2021, pp. 206–28, <a href="https://doi.org/10.1080/09571264.2021.1971640">https://doi.org/10.1080/09571264.2021.1971640</a>.
  short: S. Paluch, T. Wittkop, Journal of Wine Research 32 (2021) 206–228.
  ufg: '<b>Paluch, Stefanie/Wittkop, Thomas</b>: Virtual wine tastings ­– how to ‘zoom
    up’ the stage of communal experience, in: <i>Journal of Wine Research</i> 32 (2021),
    H. 3,  S. 206–228.'
  van: Paluch S, Wittkop T. Virtual wine tastings ­– how to ‘zoom up’ the stage of
    communal experience. Journal of Wine Research. 2021;32(3):206–28.
date_created: 2026-05-26T17:44:14Z
date_updated: 2026-05-26T17:52:24Z
doi: 10.1080/09571264.2021.1971640
intvolume: '        32'
issue: '3'
language:
- iso: eng
page: 206-228
publication: Journal of Wine Research
publication_identifier:
  issn:
  - 0957-1264
  - 1469-9672
publication_status: published
publisher: Informa UK Limited
status: public
title: Virtual wine tastings ­– how to ‘zoom up’ the stage of communal experience
type: scientific_journal_article
user_id: '61636'
volume: 32
year: '2021'
...