---
res:
  bibo_abstract:
  - 'Prior brand experiences affect job seekers’ application decisions, as they recall
    service encounters with brands which they have experienced as customers. As brand
    representatives, service employees play a critical role in these recollections.
    Their behaviour might inform job seekers’ understanding of the employer brand,
    thereby affecting their application decision. The impact of the service employee’s
    behaviour might be even more impactful if this behaviour is branded, meaning that
    the employee’s appearance and manner are representative of the brand values. In
    this paper, we analyse whether and how branded service employee behaviour affects
    job seekers’ application intentions. We argue that branded service employee behaviour
    provides two opposing signals: it contributes to consistent evaluations of the
    brand, leading to more brand trustworthiness and enhancing job seekers’ application
    intentions. However, it may also be perceived as inauthentic, reducing job seekers’
    application intentions. Findings from a scenario experiment provide evidence of
    both effects.@eng'
  bibo_authorlist:
  - foaf_Person:
      foaf_givenName: Nancy V.
      foaf_name: Wünderlich, Nancy V.
      foaf_surname: Wünderlich
  - foaf_Person:
      foaf_givenName: Anja
      foaf_name: Iseke, Anja
      foaf_surname: Iseke
      foaf_workInfoHomepage: http://www.librecat.org/personId=68702
  - foaf_Person:
      foaf_givenName: Hürrem
      foaf_name: Becker-Özcamlica, Hürrem
      foaf_surname: Becker-Özcamlica
  bibo_doi: 10.15358/2511-8676-2020-4-205
  dct_date: 2020^xs_gYear
  dct_isPartOf:
  - http://id.crossref.org/issn/2511-8676
  dct_language: eng
  dct_title: 'Branded Employee Behaviour as a Double-Edged Sword: How Perceptions
    of Service Employees Impact Job Seekers'' Application Intentions@'
...