{"author":[{"first_name":"Joe","last_name":"Cobbs","full_name":"Cobbs, Joe"},{"first_name":"Tobias","orcid":"0000-0002-2533-335X","full_name":"Schäfers, Tobias","last_name":"Schäfers","id":"77945"},{"first_name":"Mark D.","last_name":"Groza","full_name":"Groza, Mark D."}],"publication_status":"published","publisher":"Taylor & Francis","quality_controlled":"1","language":[{"iso":"eng"}],"extern":"1","citation":{"ama":"Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. <i>Journal of Marketing Theory and Practice</i>. 2020;28(4):357-372. doi:<a href=\"https://doi.org/10.1080/10696679.2020.1768869\">10.1080/10696679.2020.1768869</a>","apa":"Cobbs, J., Schäfers, T., &#38; Groza, M. D. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. <i>Journal of Marketing Theory and Practice</i>, <i>28</i>(4), 357–372. <a href=\"https://doi.org/10.1080/10696679.2020.1768869\">https://doi.org/10.1080/10696679.2020.1768869</a>","chicago":"Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” <i>Journal of Marketing Theory and Practice</i> 28, no. 4 (2020): 357–72. <a href=\"https://doi.org/10.1080/10696679.2020.1768869\">https://doi.org/10.1080/10696679.2020.1768869</a>.","chicago-de":"Cobbs, Joe, Tobias Schäfers und Mark D. Groza. 2020. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. <i>Journal of Marketing Theory and Practice</i> 28, Nr. 4: 357–372. doi:<a href=\"https://doi.org/10.1080/10696679.2020.1768869,\">10.1080/10696679.2020.1768869,</a> .","din1505-2-1":"<span style=\"font-variant:small-caps;\">Cobbs, Joe</span> ; <span style=\"font-variant:small-caps;\">Schäfers, Tobias</span> ; <span style=\"font-variant:small-caps;\">Groza, Mark D.</span>: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. In: <i>Journal of Marketing Theory and Practice</i> Bd. 28, Taylor &#38; Francis (2020), Nr. 4, S. 357–372","mla":"Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” <i>Journal of Marketing Theory and Practice</i>, vol. 28, no. 4, Taylor &#38; Francis, 2020, pp. 357–72, doi:<a href=\"https://doi.org/10.1080/10696679.2020.1768869\">10.1080/10696679.2020.1768869</a>.","van":"Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice. 2020;28(4):357–72.","havard":"J. Cobbs, T. Schäfers, M.D. Groza, Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements, Journal of Marketing Theory and Practice. 28 (2020) 357–372.","ieee":"J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements,” <i>Journal of Marketing Theory and Practice</i>, vol. 28, no. 4, pp. 357–372, 2020.","short":"J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.","bjps":"<b>Cobbs J, Schäfers T and Groza MD</b> (2020) Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements. <i>Journal of Marketing Theory and Practice</i> <b>28</b>, 357–372.","ufg":"<b>Cobbs, Joe et. al. (2020)</b>: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements, in: <i>Journal of Marketing Theory and Practice</i> <i>28</i> (<i>4</i>), S. 357–372."},"article_type":"original","issue":"4","volume":28,"intvolume":"        28","_id":"7521","type":"scientific_journal_article","status":"public","doi":"10.1080/10696679.2020.1768869","date_created":"2022-04-13T10:53:21Z","date_updated":"2023-03-15T13:50:10Z","year":2020,"page":"357-372","publication":"Journal of Marketing Theory and Practice","title":"Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements","user_id":"77945"}