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3 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, T., & Leban, M. (2022). On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. Presented at the American Marketing Association Winter Academic Conference, Online.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., Westphal, J., Rangarajan, D., Schäfers, T., Parra-Merono, M. C., & De-Juan-Vigaray, M. D. (2022). Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. Presented at the Industrial Marketing Management Summit 2022, Online.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, G., Schäfers, T., Brinkhoff, S., & Nauß, N. (2022). „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. Presented at the 2022 European Marketing Academy Conference, Budapest.
ELSA
 

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