Applied Entrepreneurship
Applied Entrepreneurship is interdisciplinary study on your own start-up or practical project. Assess your market challenges and your target audience. Develop prototypes and business models, as well as your go-to-market strategy. You can study all of these issues with us while you found your start-up, advancing your project substantially as an entrepreneur.
Your heart beats for...
A Degree Program with a Future
You can also complete this degree program while starting your own company or while working, since it requires only one mandatory in-person day per week. Other program content is provided digitally. The language of instruction is English (with individual additional German programs). You can complete examinations in either German or English.
- Initial university degree (such as Bachelor’s) in any field and positive completion of the admissions procedure.
- alternatively, proof of English language proficiency at level C1 or German language proficiency at level C1
- This does not apply if proof is provided that the previous university degree was obtained either in an English-language degree program at an English-language institution or in a German-language degree program at a German-language institution.
1. Semester
- Ideation and team building
- Lean start-up methods and agile project management
- Identifying customer needs and creating a landing page
- Market and competition analysis
- Business administration fundamentals
- Academic research
2. Semester
- Developing and testing a business model
- Iterative prototype development
- Systematic collection of customer feedback
- Holding sales and customer meetings
- Investor pitch
- Financing and funding opportunities for entrepreneurs
3. Semester
- Go-to-market strategy
- Growth strategy and vision
- Marketing and sales
- Leadership and responsibility
- Change management and organizational development
- Legal fundamentals for entrepreneurs
4. Semester
- Master's thesis
- Professional expertise in entrepreneurship and iterative product development based on feedback from the target audience
- Ability to independently expand this knowledge and apply it to new situations
- Understanding of academic methods and their application in entrepreneurship theory and practice, in particular to lean start-up
- Social skills, in particular communication skills, the ability to work in a group and make professional customer contacts
- Self-competence and management expertise, as well as the ability to act independently in equal cooperation with decision-makers outside of your discipline
- Sales, motivation, and persuasion skills
- Linguistic and intercultural competence
1. In the core area of entrepreneurship:
- Founding your own company
- Freelance work
- Taking over a company
- Managing an existing company
- Business coaching, in particular start-up coaching
- Start-up and innovation financing
2. In interdisciplinary project management:
- Product management
- Research and development
- Innovation and technology management
- Marketing and sales
3. In corporate advising
- Lean start-up
- Start-up financing and innovation finance
- Entrepreneurship education
- Regional innovation systems
- Professional training and education
- Intrapreneurship
- Founding motivation
- International mobility of founders
- Innovative practical solutions
... the 17 Sustainable Development Goals of the United Nations
- directly to quality education
- directly to gender equality
- directly to decent work and economic growth
- directly to industry, innovation and infrastructure
- directly to responsible consumption and production
- directly to partnerships for the goals
Studying at Innovation Campus Lemgo
At the Innovation Campus in Lemgo, you will study at one of the most exciting technology locations in NRW. Here you will find state-of-the-art laboratories and teaching rooms as well as science-to-business factories. For example, the Centrum Industrial IT, in which companies from all over East Westphalia-Lippe (OWL) have their branches. Or the Smart Factory OWL, which showcases data and AI management. In the Future Food Factory OWL, which is unique in Europe, something similar is happening in relation to food production. New work and transfer meet at InnovationSPIN. Here, TH OWL, the district administration and the skilled trades demonstrate transparent cooperation and a spirit that allows new things to emerge. In addition to Fraunhofer IOSB-INA, the campus is also home to two vocational schools and the national handball league team TBV Lemgo-Lippe. And best of all, the campus also has student residence halls with short distances to the university and the city.
Information
- Application and enrollment
- Dates and deadlines
- Semester dues
- FAQ about application and enrollment
- Studyplan
- Manual of course modules
Only the details of the currently valid examination regulations of the degree program as published in the promulgation gazette are authoritative and legally binding. You can find the announcement sheets here.
Contact and Counseling
- Our Central Student Advisory Service answers questions about studying at the university
- Offers for study orientation
- Get to know your department!
- Click here to go to the department's academic advising service in German
- Click here to go to the department's student advisory service in English
- Apply via our KIS portal!
- Information on the enrollment procedure is available from the Enrollment Office
- Studying abroad? Our International Office is there for you!
Still unanswered questions?
Our Student Service Center will answer all your questions about studying at TH OWL as well as about application and enrollment:
Phone: +49 5261 702 2534
E-mail: studierendenservice(at)th-owl.de
Service hours: Monday to Friday from 9 a.m. to 3 p.m.