In the Bachelor's program Business Administration you will learn, in addition to general business management basics, ways and possibilities to scientifically question arguments for operational decisions and to develop proposals for change for the management of companies. In the Bachelor's program you will sharpen your profile through personal focuses and thus qualify for various challenges and tasks in companies.
In the first part of the program (1st-3rd semester) you will learn the basics of business administration (bookkeeping, investment and financing, cost and performance accounting, marketing, production management and economics) as well as general basics of business informatics, business mathematics and statistics, private business law and business English. In addition to modules on finance, organization, human resources management, choice of legal form and taxation, you can also take five elective modules (see below for specialization) in the main study program starting in the fourth semester, which correspond to your individual professional inclinations. The contents of the individual study modules are coordinated and cover all commercial areas of a company, as well as areas adjacent to these.
During the course of study, lectures and exercises will alternate with case studies and business games. Lectures will teach the theoretical basics of the respective module. These contents will then be practiced and deepened in exercises in small groups on the basis of practical tasks in dialogue with the lecturers. Case studies serve to deal with realistic and complex questions from everyday business life. Business games are mainly computer-supported simulations in which students make business decisions independently in small groups and directly experience the effects of their decisions on a company, on the competitive situation or on the general market development. You will expand and strengthen your ability to discuss and criticize in teamwork as well as through written work and presentations.
Through the broad study of business management issues in combination with individual focal points, you qualify for interesting tasks
- in the executive management of companies,
- in marketing and sales including sustainability management,
- in controlling and cost management,
- in production management,
- in finance and accounting,
- in procurement management,
- in enterprise-wide data analysis (data analytics),
- in corporate auditing (audit department or auditing),
- in project management,
- in management consulting,
- in the upper echelons of public administration and
- as founder or successor of a company.
- Abitur exam / vocational baccalaureate diploma or another equivalent qualification (master craftsman)
- Six-week internship which must be completed by the end of the 3rd semester, by February 28th of the year, and not by the start of lecture courses in March! Further information on the internship is available here.
Starting in the fourth semester, you choose five of the following ten elective modules:
- Services Marketing
- Market and competition
- Personnel management methods
- Consolidation Controlling
- Industrial Economics
- Production planning and controlling Methods
- Consolidation of external accounting
- Basic principles of income taxation
- Basic principles of sales tax
- Introduction to auditing
The degree program is six semesters long, and students can complete different elective modules in addition to required modules on general and business-related fundamentals. An internship must be completed by the end of the third semester. Students will write their Bachelor's thesis during the sixth semester and defend it in a colloquium.