Business Psychology
How do people experience work? How do they behave? These are the questions you will address as a business psychologist. In addition, you deal specifically with the human-centered digitization of services and on administration and production processes. With a focus on digital transformation and sustainable business practices, the degree program opens the door to the smart economy.
Your heart beats for...
A Degree Program with a Future
The bachelor exam can also be supplemented by a one-semester internship semester for 30 ECTS.
You will bring one of the following educational backgrounds:
- General university entrance qualification (Abitur)
- Specialized university entrance qualification
- Advanced technical college certificate (Fachhochschulreife)
- Vocational qualification
The six-week internship must be completed by the end of the 3rd semester (by February 28th of the specific year).
German language level: C1
1. Semester
Compulsory modules
- General Psychology I: Perception, Thinking, Decision-making
- Social Psychology
- Introduction to business administration
- Statistics I
- Business and Commercial English
2. Semester
Compulsory modules
- General Psychology II: Motivation, Emotion, Learning
- Differential and personality psychology
- Microeconomics
- Empirical research methods
- Business and corporate ethics
3. Semester
Compulsory modules
- Diagnostics and evaluation
- Corporate accounting
- Information management
- Statistics II
- Key qualifications
4. Semester
Compulsory modules
- Innovation psychology
- Industrial and organizational psychology
- Consumer psychology
- Statistics III
- Scientific work
5. Semester
Compulsory modules
- Human-technology interaction
- Business Analytics
- Practical seminar on business psychology
Compulsory elective modules
- Project Management
- Change in organizations
- Marketing and digitalisation
- Introduction to production management
- Market and competition
- Organization for economists
6. Semester
Compulsory modules
- Digital Business Models
- Labor and business law
Compulsory elective modules
- Business game SAP
- Marketing
- Human resources management
- Sustainability reporting
Bachelor thesis
- Business psychology bachelor thesis
- Business psychology colloquium
Our bachelor's degree program in Business psychology covers the following topics in six semesters:
- Basic understanding of psychology, business administration, and methodology
- Select competencies to carry out specialist and management duties in companies, public institutions and other organizations
- Professional and methodological expertise in analysis and in implementing, evaluating and optimizing organizational structures, processes, products and services.
- Key social and personal competencies, like presentation and communication skills that qualify you for work in practice
- HR and talent management: selecting, developing, and evaluating personnel
- Marketing: market research, product and service design, customer relationship management, customer experience management
- Team and organizational development: consulting, coaching, diversity management
- Digitizing production, service, and administrative processes: new forms of work and organization, competence development, new forms of leadership, HR analytics, change management, digital health management
- Digital marketing: management of customer interaction and integration into digital value creation processes, marketing analytics
- Project management, change management, human-machine interaction, designing assistance systems, process automation, AI in healthcare
Our degree program in business psychology is closely linked with many national and international companies in the region through an Advisory Board.
- Smart economy: digitization and innovative business practices
... the 17 Sustainable Development Goals of the United Nations
- directly to good health and well-being
- directly to quality education
- directly to decent work and economic growth
- directly to industry, innovation and infrastructure
- directly to responsible consumption and production
- directly to peace, justice and strong institutions
- directly to partnerships for the goals
Studying at Innovation Campus Lemgo
At the Innovation Campus in Lemgo, you will study at one of the most exciting technology locations in NRW. Here you will find state-of-the-art laboratories and teaching rooms as well as science-to-business factories. For example, the Centrum Industrial IT, in which companies from all over East Westphalia-Lippe (OWL) have their branches. Or the Smart Factory OWL, which showcases data and AI management. In the Future Food Factory OWL, which is unique in Europe, something similar is happening in relation to food production. New work and transfer meet at InnovationSPIN. Here, TH OWL, the district administration and the skilled trades demonstrate transparent cooperation and a spirit that allows new things to emerge. In addition to Fraunhofer IOSB-INA, the campus is also home to two vocational schools and the national handball league team TBV Lemgo-Lippe. And best of all, the campus also has student residence halls with short distances to the university and the city.
Information
- Application and enrollment
- Dates and deadlines
- Semester dues
- FAQ about application and enrollment
- Study plan
- Manual of course modules
Only the details of the currently valid examination regulations of the degree program as published in the promulgation gazette are authoritative and legally binding. You can find the announcement sheets here.
Contact and Counseling
- Our Central Student Advisory Service answers questions about studying at the university
- Offers for study orientation
- Get to know your department!
- Click here to go to the subject-specific student advisory service of the department
- Apply at Hochschulstart (DoSV)!
- Information on the enrollment procedure is available from the Enrollment Office
- Studying abroad? Our International Office is there for you!
Still unanswered questions?
Our Student Service Center will answer all your questions about studying at TH OWL as well as about application and enrollment:
Phone: +49 5261 702 2534
E-mail: studierendenservice(at)th-owl.de
Service hours: Monday to Friday from 9 a.m. to 3 p.m.