This Bachelor’s program is designed for potential students interested in making a name for themselves in the media field and working with different media.
The program has a proven coursework structure that will give you both a focused, professional introduction to design fundamentals and technologies used in different kinds of media, as well as a broad-based open introduction to the field. This allows students to gain targeted professional expertise, allowing them to get their footing in the field and develop their skills in a wide range of different areas.
Coursework is adapted to the requirements of modern media production. Available events and services are cross-medial and interdisciplinary. Students receive forward-thinking, up-to-date training in a wide range of different work areas. The first semester serves as an introduction to the field, while the second teaches technical methods and tools. Along with the third semester, this phase serves as a preparatory basic studies period, preparing students to complete media projects. Advanced courses help students choose a specific professional focus in the areas:
Media projects - after the introductory basic studies period, which prepares students to complete projects, the focus is on practical application after the fourth semester. Students create media products in project groups, often collaboration with partners from the worlds of business or culture. Media projects are completed in a single semester through teamwork – from concept to finished product and marketing. Students use and develop their talents and the knowledge they have gained in their basic studies in these projects. At the start of the semester, students apply for advertised project positions, for instance as project managers, camera operators, graphic designers, 3D artists, or VFX specialists. Two intermediate reviews are completed during the semester to determine the progress of the project. A total of five to six media projects are offered each semester. Media projects are presented publicly on the last Thursday of each semester in the Audimax.
Electives - students can explore their individual interests and build their skills in different elective modules. Some of the modules build on their chosen focus areas. Other electives are offered with no admission requirements. Media projects and electives are integrated, creating broad-based, interdisciplinary teaching opportunities. The degree program also offers an interdisciplinary qualification in computer science, which all students are required to complete. Students gain business expertise while completing their projects and in their elective modules. Additional key qualifications and entrepreneurship fundamentals are also taught to prepare students to begin their careers later on.
Graduates will be qualified for practical professions or for continued academic training.
Media producers have a variety of opportunities in the following areas:
- Agencies (design, animation/3D, VFX)
- Editing (online, radio, print)
- Film production companies
- Company communication departments
The degree program combines different components of media production, and teaches:
- Technical expertise
- Design expertise
- Academic expertise
- Knowledge integration & continued training
- Personality development
Qualified occupations - Graduates of the Bachelor’s program will be experts in many different areas of media production. They will be trained on both academic / technical and design / creative aspects. Combining these skills allows them to offer in-demand expertise for the diverse workflows involved in creating media products. Interdisciplinary expertise allows you to define, assess, and actively shape interfaces in media production processes. In addition, you will also gain professional expertise in your selected focal area (media design, audiovisual media, analog and digital imagery). You will be a specialist in integrative design, audiovisual/interactive media, or animation and computer-generated images.
Social engagement skills - Graduates will learn how to work openly with external cooperative partners and with their fellow students through both the technical content of different modules and their work in media projects. They will be able to work on interdisciplinary problems and act in accordance with ethical and moral standards. Through media projects, they will learn to take on active responsibility and contribute their own knowledge, abilities, and values. Reliability, appreciation, and a plural and participatory attitude are essential for successful, interdisciplinary media work with a team. Students will gain comprehensive social expertise on an ongoing basis through different formal, informal and other learning processes. Dealing in different ways with the content of interactive media will help students sharpen their awareness of the social importance of their own work.
- Abitur exam / vocational baccalaureate diploma (Fachabitur)
- Eight-week basic internship: First semester students of the winter semester 2020/2021 and 2021/2022 can still provide proof of the fully completed internship until 28 February 2023. First-semester students who begin their studies in the winter semester 2022/2023 can provide proof of the internship until 30 September 2023 and First-semester students who start in the winter semester 2023/2024 can provide proof of the internship until 30 September 2024 at the Enrollment Office.The internship should convey contents from the fields of media technology, design or business administration.
The study qualifications are available here.
Audiovisual media - teams will develop and implement an idea in the film and production modules. By doing so, they will learn processes involved in the development, pre-production, production and marketing phases.
Media design - the graphic design module teaches syntactic, formal and design fundamentals through electronic typeface and image design. The interaction design course teaches students design analysis skills and how to conceptualize interactive applications.
Analog and digital imagery - students learn how to create computer-generated images in the computer graphics module. They discuss and produce linear, animated images as a visual production tool in the animation module.
You can find a coursework plan listing individual modules here.