Media Production
Design posters and magazines. Produce social media, radio, and TV content. Shoot films. Design animations in 2D and 3D. Experience virtual and augmented reality ... In short: Dive into the world of media. In our degree program in Media production, you can pursue your own passion – in a creative and project-based program of study.
Your heart beats for...
A Degree Program with a Future
Our degree program is full-time and in-person. Digital participation is not available.
You will bring one of the following educational backgrounds:
- General university entrance qualification (Abitur)
- Specialized university entrance qualification
- Advanced technical college certificate (Fachhochschulreife)
- Professional qualification (Case-by-case examination)
German language level: B2
One special requirement for admission is verification of 8 weeks of practical work. The internship must be completed by 31.08.2025 for the start of the winter semester 2024/25. The internship should be media-related and include content from the three areas:
1. Media technology
2. Design
3. Business Administration
The study qualifications are available here.
1. Semester
- Fundamentals of motion pictures & photography
- Fundamentals of design & communication design
- Fundamentals of information technology
- Fundamentals of audio
2. Semester
- Fundamentals of illustration & animation
- Fundamentals of post-production
- Programming
- Fundamentals of computer graphics, 3D
- Media history
- Academic work
3. Semester
- Dramaturgy
- Journalism
- Focal areas: Audiovisual media, media design, analog and digital imagery
4. Semester
- Media design
- Introduction to media studies
- English
- Project management
- Elective subject
5. Semester
- Media pedagogy
- Media law
- Media projects
- Elective subject
6. Semester
- Entrepreneur
- Marketing
- Media projects
- Elective subject
7. Semester
- Seminar
- Elective subject
- Bachelor’s thesis
- Colloquium
Focus area/advance course
Audiovisual media
- Film
- Production
Media design
- Graphic design
- Interaction design
Analog and digital imagery
- Computer graphics
- Animation
By choosing a specialization at the start of the third semester, you will develop a personalized profile in the areas of “Film & Production,” “Design & Media,” or “VFX & Animation” and prepare yourself specifically for various career paths in the media industry:
“Film & Production” Specialization
This specialization qualifies you for the development and implementation of audiovisual content. The focus is on conceptualizing your own film ideas and realizing them as part of a team – from pre-production through post-production. You will acquire knowledge of key production processes as well as creative and technical skills in the areas of camera, lighting, and sound. Additionally, your project management skills will be strengthened.
Specialization in “Design & Media”
The focus is on visual and interactive design concepts. You will acquire in-depth knowledge of typography, layout, and digital image design, and learn to analyze content and implement it conceptually. Additionally, you will develop skills in the development of interactive applications.
Specialization in “VFX & Animation”
This specialization focuses on the creation of digital visual worlds. In addition to 3D modeling, texturing, and rendering, it also covers 2D and 3D animation as well as visual effects. The goal is to develop a solid understanding of digital production processes and to create independent forms of visual expression.
As a student in media production, you will master the diverse facets of media production
- learn overarching concepts within the area
- cover both design-creative and academic-technical aspects
- offer in-demand expertise for the restricted workflow of media products through this combination
- define, assess, and help actively shape interfaces in media production processes
- obtain professional expertise in your selected focal area of media design, audiovisual media or analog and digital imagery
- become an expert in integrative design, audiovisual/interactive media or the area of animation and computer-generated images
A degree in media production qualifies you to design the world with your own media. Take on responsibility and work in your individual focal area.
Your qualification is in-demand
- in production studios
- in radio or television
- in publishing houses
- in advertising and digital agencies
- in corporate communications departments
Our department works closely with regional and national companies and organizations. This collaboration results in interdisciplinary projects that produce promotional videos, corporate branding, advertising campaigns, and other media products. With this practical experience, you can build your portfolio to prepare for your future career, for example
- Advertising agencies & media agencies
- Small and medium-sized enterprises / companies
- Foundations
- Government agencies
- Cultural centers
- Film festivals
- Theaters / Cinemas
- Sports clubs
Work in all areas of media production on state-of-the-art science and research in media projects. For example, one focal research area is Virtual Film Playground. Come to the Social Media Lab, or start your projects at the KreativInstitut.OWL.
... the 17 Sustainable Development Goals of the United Nations
- directly to quality education
- directly to industry, innovation and infrastructure
- directly to peace, justice and strong institutions
- directly to partnerships for the goals
Studying at Creative Campus Detmold

Planning and building in one place. This concept can be found on our Creative Campus. Through both topics, a very special teaching and research location has been created. The internationally renowned Detmold School of Design is located here, as well as the Civil Engineering Department and the Center for Sustainable, Digital Construction, which is currently under construction. Architectural ideas thus cross paths with new thinking in civil engineering, such as sustainable 3D printing. The campus is complemented by media production, which together with the Detmold Academy of Music and the University of Paderborn have created a completely new stage for the transfer between creative science and business in the KreativInstitut.OWL. The campus is also adjacent to the city center, which can thus be reached by foot.
Information
- Application and Enrollment
- Dates and Deadlines
- Tuition
- FAQs on Application and Enrollment
- Study Plan
- Module Handbook
Only the information contained in the currently valid examination regulations for the program, as published in the official bulletin, is authoritative and legally binding. You can find the official bulletins here.
Voices from Students, Faculty, and the Field
Mattis Pfeifer, Media Production student:
“Throughout the entire program, there are countless opportunities to collaborate with students from other semesters, professors, or instructors. It feels like a huge patchwork family.”
Professor Dr. Guido Falkemeier, Dean of the Department of Media and Culture
:“The focus of my teaching is on doing. I teach fundamental strategies and concepts so that students can apply them in their practical projects and create modern, engaging media products. My focus is on interdisciplinary teamwork to bring innovative ideas to life.”
Olaf Vieselmann, Weidmüller GmbH & Co KG
:“We really enjoy working with students. Time and again, very creative ideas emerge that provide new impetus for our media communications. We are currently collaborating on a media project and look forward to new, innovative media products that will enhance our market presence.”
Contact and Counseling
- Our Central Student Advisory Service answers questions about studying at the university
- Offers for study orientation
- Get to know your faculty!
- Click here to go to the subject-specific student advisory service of the faculty
- Apply at Hochschulstart (DoSV)!
- Information on the enrollment procedure is available from the Enrollment Office
- Studying abroad? Our International Office is there for you!
Still unanswered questions?
Our Student Service Center will answer all your questions about studying at TH OWL as well as about application and enrollment:
Phone: +49 5261 702 2534
E-mail: studierendenservice(at)th-owl.de
Service hours: Monday to Friday from 9 a.m. to 3 p.m.