Business Psychology
Note: This program is currently in the accreditation phase!
What motivates people at work? Why do we make purchasing decisions? And how can organizations be structured to be healthy and sustainable? In the Master’s program in Business Psychology at TH OWL, you will combine psychological expertise with business practice. You will explore human experiences and behavior in companies and in the marketplace—from human resources management and marketing to team and organizational development. There is a special focus on current future-oriented topics such as digitalization and the promotion of health and resilience in the workplace.
Your heart beats for...
A Degree Program with a Future
The Master's degree in Business Psychology is a full-time, on-campus program.
Bachelor's degree in business psychology or psychology with at least 180 ECTS:
- Study components: Psychological subjects at least 60 ECTS, empirical methods at least 24 ECTS, economics subjects at least 10 ECTS
- plus a bachelor's thesis with at least 10 ECTS
- English at least 5 ECTS or level B2
1. Semester
- Psychology of Digitalization
- Team and Project Management
- New Work: Psychological Perspectives
- Fundamentals of Management
- Research Methods in a Digital Context
2. Semester
- Digital Consumer Psychology
- Personnel and Organizational Diagnostics
- Sustainable Corporate Governance
- Advanced Multivariate Analysis Methods
- Elective I
3. Semester
- Change Management
- Master's Practical Project
- Business Models in the Digital Economy
- Elective II
4. Semester
- Master's Thesis with Colloquium
Elective subjects:
- Human resource management in digital contexts
- Coaching and mediation
- Strategic human resource management
- International marketing
- International marketing and sales strategy
- Human factors and system design
- Production management
- Work, health, and prevention
- Intercultural aspects of management
- Working in international teams
The Master's program in Business Psychology deepens basic knowledge of psychology, economics, and methodology over four semesters and enables students to independently take on demanding specialist and management responsibilities in companies, public institutions, and other organizations. With a focus on digital transformation and new, sustainable forms of economic activity, the program specializes in careers in the smart economy. In particular, it teaches skills for analyzing and proactively shaping individual, organizational, and social factors that influence successful digital transformation, as well as empirically testing the achievement of goals and effects on human experience and behavior.
- Personnel and talent management: Selection, development, and assessment of personnel
- Marketing: Market research, product and service design, customer relationship management, customer experience management
- Team and organizational development: Consulting, coaching, diversity management
- Digitization of production, service, and administrative processes: New forms of work and organization,
- competence development, new forms of leadership, HR analytics, change management, digital health management
- Digital marketing: Management of customer interaction and integration in digital value creation processes, marketing analytics
- Project management, change management, human-machine interaction, design of assistance systems, process automation, AI in healthcare
The Business Psychology program is closely linked to numerous national and international companies in the region through an advisory board. As part of their studies, students also complete a practical project in cooperation with companies or other organizations.
- Smart Economy
- Digitalization and digital transformation
- Innovative and sustainable forms of economic activity
- New Work
... the 17 Sustainable Development Goals of the United Nations
- directly to health and well-being
- directly to quality education
- directly to decent work and economic growth
- directly to industry, innovation, and infrastructure
- directly to sustainable consumption and production
- directly to partnerships for the goals
Studying at Innovation Campus Lemgo
At the Innovation Campus in Lemgo, you will study at one of the most exciting technology locations in NRW. Here you will find state-of-the-art laboratories and teaching rooms as well as science-to-business factories. For example, the Centrum Industrial IT, in which companies from all over East Westphalia-Lippe (OWL) have their branches. Or the Smart Factory OWL, which showcases data and AI management. In the Future Food Factory OWL, which is unique in Europe, something similar is happening in relation to food production. New work and transfer meet at InnovationSPIN. Here, TH OWL, the district administration and the skilled trades demonstrate transparent cooperation and a spirit that allows new things to emerge. In addition to Fraunhofer IOSB-INA, the campus is also home to two vocational schools and the national handball league team TBV Lemgo-Lippe. And best of all, the campus also has student residence halls with short distances to the university and the city.
Information
- Application and enrollment
- Dates and deadlines
- Semester dues
- FAQ about application and enrollment
- Study plan
- Manual of course modules
Only the details of the currently valid examination regulations of the degree program as published in the promulgation gazette are authoritative and legally binding. You can find the announcement sheets here.
Contact and Counseling
- Our Central Student Advisory Service answers questions about studying at the university
- Offers for study orientation
- Get to know your faculty!
- Click here to go to the subject-specific student advisory service of the faculty
- Apply via our KIS portal!
- Information on the enrollment procedure is available from the Enrollment Office
- Studying abroad? Our International Office is there for you!
Still unanswered questions?
Our Student Service Center will answer all your questions about studying at TH OWL as well as about application and enrollment:
Phone: +49 5261 702 2534
E-mail: studierendenservice(at)th-owl.de
Service hours: Monday to Friday from 9 a.m. to 3 p.m.