Business Psychology
How do people experience work? How do they behave? These are the questions you will address as a business psychologist. In addition, you deal specifically with the human-centered digitization of services and on administration and production processes. With a focus on digital transformation and sustainable business practices, the degree program opens the door to the smart economy.
Your heart beats for...
A Degree Program with a Future
The bachelor exam can also be supplemented by a one-semester internship semester for 30 ECTS.
You will bring one of the following educational backgrounds:
- General university entrance qualification (Abitur)
- Specialized university entrance qualification
- Advanced technical college certificate (Fachhochschulreife)
- Vocational qualification
The six-week internship must be completed by the end of the 3rd semester (by February 28th of the specific year).
German language level: C1
1st Semester
Required Modules
- General Psychology I
- Social Psychology
- Introduction to Business Administration
- Business and Commercial English
- Statistics 1
2nd Semester
Required Modules
- General Psychology II
- Differential and Personality Psychology
- Microeconomics
- Research Methods
- Statistics 2
3rd Semester
Required Modules
- Work and Health Psychology
- Information Management
- Business Accounting
- Psychological Assessment
- Research Methods and Evaluation
4th Semester
Required Modules
- Psychology of Innovation
- Personnel and Organizational Psychology
- Consumer Psychology
- Business and Corporate Ethics
- Empirical Practicum
5th Semester
Required Modules
- Bachelor’s Practicum
- Key Competencies
Elective Modules
- Human-Technology Interaction
- Psychological Market Research
- Diversity and Inclusion
- Sustainability Reporting
- Service Marketing
- Organizational Theory
- Introduction to Production Management
- Business Mathematics
- International Markets
- TBD
6th Semester
Required Modules
- Bachelor’s Thesis with Colloquium
- Management in Practice
Elective Modules
- Communication and Interaction in Teams
- Psychology of Workplace Health Management
- Human Resources Management
- Marketing
- Intercultural Competence
- Business Analytics
- SAP Simulation Game
- TBD
Our six-semester bachelor’s program in Business Psychology will provide you with:
- basic knowledge of psychology, economics, and research methods
- selected skills for performing specialized and managerial tasks in companies, public institutions, and other organizations
- technical and methodological expertise in the analysis, implementation, evaluation, and optimization of organizational structures, processes, products, and services
- important social and personal skills, such as presentation and communication skills, that will prepare you for your professional practice
- HR and talent management: selecting, developing, and evaluating personnel
- Marketing: market research, product and service design, customer relationship management, customer experience management
- Team and organizational development: consulting, coaching, diversity management
- Digitizing production, service, and administrative processes: new forms of work and organization, competence development, new forms of leadership, HR analytics, change management, digital health management
- Digital marketing: management of customer interaction and integration into digital value creation processes, marketing analytics
- Project management, change management, human-machine interaction, designing assistance systems, process automation, AI in healthcare
Our degree program in business psychology is closely linked with many national and international companies in the region through an Advisory Board.
- Smart economy: digitization and innovative business practices
... the 17 Sustainable Development Goals of the United Nations
- directly to good health and well-being
- directly to quality education
- directly to decent work and economic growth
- directly to industry, innovation and infrastructure
- directly to responsible consumption and production
- directly to peace, justice and strong institutions
- directly to partnerships for the goals
Studying at Innovation Campus Lemgo
At the Innovation Campus in Lemgo, you’ll study at one of the most exciting technology hubs in North Rhine-Westphalia. Here you’ll find state-of-the-art laboratories and classrooms, as well as science-to-business factories. Take, for example, the Centrum Industrial IT, where companies from across the OWL region have established branches. Or the Smart Factory OWL, which demonstrates data and AI management. At the Future Food Factory OWL—unique in Europe—similar activities take place, this time focused on food production. New Work and knowledge transfer converge at InnovationSPIN. Here, TH OWL, the district administration, and the skilled trades demonstrate transparent collaboration and a spirit that fosters innovation. In addition to the Fraunhofer IOSB-INA, the campus is also home to two vocational colleges as well as the Bundesliga handball club TBV Lemgo-Lippe. And best of all: the campus features student housing just a short walk from the university and downtown.
Information
- Application and Enrollment
- Dates and Deadlines
- Tuition
- FAQs on Application and Enrollment
- Study Plan
- Module Handbook
Only the information contained in the currently valid examination regulations for the degree program, as published in the official bulletin, is authoritative and legally binding. You can find the official bulletins here.
Contact and Counseling
- Our Central Student Advisory Service answers questions about studying at the university
- Offers for study orientation
- Get to know your faculty!
- Click here to go to the subject-specific student advisory service of the faculty
- Apply at Hochschulstart (DoSV)!
- Information on the enrollment procedure is available from the Enrollment Office
- Studying abroad? Our International Office is there for you!
Still unanswered questions?
Our Student Service Center will answer all your questions about studying at TH OWL as well as about application and enrollment:
Phone: +49 5261 702 2534
E-mail: studierendenservice(at)th-owl.de
Service hours: Monday to Friday from 9 a.m. to 3 p.m.