International Carousel Week

The International Carousel Week (ICW) consists of a 4-day online preparatory phase and a 5-day on-site intensive program hosted by the TH OWL Faculty of Business Administration and Economics.

It brings together international and German students to address real-world challenges in the food and beverage production sector, with a strong emphasis on cross-cultural collaboration and negotiation challenges.
In 2026, the ICW will spotlight Brauerei Strate Detmold, a regional brewery with deep local roots and growing aspirations to expand into international markets. Students will work on an authentic business case focusing on scaling local beer production for foreign markets and exploring cultural, strategic, and logistical pathways for international growth.
Each team will deliver a final strategic proposal and presentation to academic staff and industry representatives.

Core Learning Elements

• Day 1 (23.03.2026) – Intercultural Intelligence and Global Export Perspectives
• Day 2 (24.03.2026) – Field Visit: Brauerei Strate Detmold
• Day 3 (25.03.2026) – Systems Thinking & Export Logistics
• Day 4 (26.03.2026) – Strategy Development & Internationalization Pathways
• Day 5 (27.03.2026) – Final Presentations & Reflections