Applied Entrepreneurship
1. Semester
- Ideation and team building
- Lean start-up methods and agile project management
- Identifying customer needs and creating a landing page
- Market and competition analysis
- Business administration fundamentals
- Academic research
2. Semester
- Developing and testing a business model
- Iterative prototype development
- Systematic collection of customer feedback
- Holding sales and customer meetings
- Investor pitch
- Financing and funding opportunities for entrepreneurs
3. Semester
- Go-to-market strategy
- Growth strategy and vision
- Marketing and sales
- Leadership and responsibility
- Change management and organizational development
- Legal fundamentals for entrepreneurs
4. Semester
- Master thesis