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3 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T, Leban M. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.; 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.; 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement.; 2022.
ELSA
 

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