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3 Publikationen

2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., J. Westphal, D. Rangarajan, Tobias Schäfers, M.C. Parra-Merono, and M.D. De-Juan-Vigaray. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff, and Nina Nauß. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, 2022.

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