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3 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias und Marina Leban. 2022. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., J. Westphal, D. Rangarajan, Tobias Schäfers, M.C. Parra-Merono und M.D. De-Juan-Vigaray. 2022. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff und Nina Nauß. 2022. „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement.
ELSA
 

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