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3 Publikationen

2022 | Konferenz - Vortrag | ELSA-ID: 8340
T. Schäfers and M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8339
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M. C. Parra-Merono, and M. D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8341
G. Cziehso, T. Schäfers, S. Brinkhoff, and N. Nauß, „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. 2022.

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Zitationsstil: IEEE

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