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3 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., et al. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, et al. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement. 2022.
ELSA
 

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