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3 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias/Leban, Marina (2022): On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. et. al. (2022): Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit et. al. (2022): „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement.
ELSA
 

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