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3 Publikationen

2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T, Leban M. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. 2022.

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