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2 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, Marina Leban und Florian Vogt. 2022. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research 39, Nr. 2: 751–761. doi:10.1016/j.jbusres.2021.09.054, .
ELSA
| DOI
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser und Marina Leban. 2021. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing 38, Nr. 11: 2073–2088. doi:10.1002/mar.21541, .
ELSA
| DOI
| WoS