Virtual wine tastings – how to ‘zoom up’ the stage of communal experience
S. Paluch, T. Wittkop, Journal of Wine Research 32 (2021) 206–228.
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Zeitschriftenaufsatz (wiss.)
| Veröffentlicht
| Englisch
Autor*in
Paluch, Stefanie;
Wittkop, ThomasELSA
Abstract
Due to the COVID-19 wineries had to close their tasting rooms to reduce the spread of the virus. Winemakers spotted an opportunity to engage and connect with their customers through virtual wine tastings. In virtual tastings wine enthusiasts can enjoy their favorite drinks and food pairing from the comfort and safety of their home. Based on 25 qualitative in-depth interviews, this study examines how participants perceive virtual tastings and in how far communal consumption experiences are an integral part of these events. Theoretical and managerial implications for wineries are discussed and the 4 E’s framework is applied to create a memorable virtual wine tasting experience.
Stichworte
Erscheinungsjahr
Zeitschriftentitel
Journal of Wine Research
Band
32
Zeitschriftennummer
3
Seite
206-228
ISSN
eISSN
ELSA-ID
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Paluch S, Wittkop T. Virtual wine tastings – how to ‘zoom up’ the stage of communal experience. Journal of Wine Research. 2021;32(3):206-228. doi:10.1080/09571264.2021.1971640
Paluch, S., & Wittkop, T. (2021). Virtual wine tastings – how to ‘zoom up’ the stage of communal experience. Journal of Wine Research, 32(3), 206–228. https://doi.org/10.1080/09571264.2021.1971640
Paluch S and Wittkop T (2021) Virtual Wine Tastings – How to ‘Zoom up’ the Stage of Communal Experience. Journal of Wine Research 32, 206–228.
Paluch, Stefanie, and Thomas Wittkop. “Virtual Wine Tastings – How to ‘Zoom up’ the Stage of Communal Experience.” Journal of Wine Research 32, no. 3 (2021): 206–28. https://doi.org/10.1080/09571264.2021.1971640.
Paluch, Stefanie und Thomas Wittkop. 2021. Virtual wine tastings – how to ‘zoom up’ the stage of communal experience. Journal of Wine Research 32, Nr. 3: 206–228. doi:10.1080/09571264.2021.1971640, .
Paluch, Stefanie ; Wittkop, Thomas: Virtual wine tastings – how to ‘zoom up’ the stage of communal experience. In: Journal of Wine Research Bd. 32. Abingdon , Carfax Publ. (2021), Nr. 3, S. 206–228
S. Paluch, T. Wittkop, Virtual wine tastings – how to ‘zoom up’ the stage of communal experience, Journal of Wine Research. 32 (2021) 206–228.
S. Paluch and T. Wittkop, “Virtual wine tastings – how to ‘zoom up’ the stage of communal experience,” Journal of Wine Research, vol. 32, no. 3, pp. 206–228, 2021, doi: 10.1080/09571264.2021.1971640.
Paluch, Stefanie, and Thomas Wittkop. “Virtual Wine Tastings – How to ‘Zoom up’ the Stage of Communal Experience.” Journal of Wine Research, vol. 32, no. 3, 2021, pp. 206–28, https://doi.org/10.1080/09571264.2021.1971640.
Paluch, Stefanie/Wittkop, Thomas: Virtual wine tastings – how to ‘zoom up’ the stage of communal experience, in: Journal of Wine Research 32 (2021), H. 3, S. 206–228.
Paluch S, Wittkop T. Virtual wine tastings – how to ‘zoom up’ the stage of communal experience. Journal of Wine Research. 2021;32(3):206–28.
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