More of the same? Effects of volume and variety of social media brand engagement behavior

T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.

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Zeitschriftenaufsatz (wiss.) | Veröffentlicht | Englisch
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Zeitschriftentitel
Journal of Business Research
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135
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282-294
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Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282-294. doi:10.1016/j.jbusres.2021.06.033
Schäfers, T., Falk, T., Kumar, A., & Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research, 135, 282–294. https://doi.org/10.1016/j.jbusres.2021.06.033
Schäfers T et al. (2021) More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior. Journal of Business Research 135, 282–294.
Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research 135 (2021): 282–94. https://doi.org/10.1016/j.jbusres.2021.06.033.
Schäfers, Tobias, Tomas Falk, Ashish Kumar und Julia Schamari. 2021. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research 135: 282–294. doi:10.1016/j.jbusres.2021.06.033, .
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135, Elsevier (2021), S. 282–294
T. Schäfers, T. Falk, A. Kumar, J. Schamari, More of the same? Effects of volume and variety of social media brand engagement behavior, Journal of Business Research. 135 (2021) 282–294.
T. Schäfers, T. Falk, A. Kumar, and J. Schamari, “More of the same? Effects of volume and variety of social media brand engagement behavior,” Journal of Business Research, vol. 135, pp. 282–294, 2021.
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, Elsevier, 2021, pp. 282–94, doi:10.1016/j.jbusres.2021.06.033.
Schäfers, Tobias et. al. (2021): More of the same? Effects of volume and variety of social media brand engagement behavior, in: Journal of Business Research 135, S. 282–294.
Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282–94.

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