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7 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models
T. Schäfers, M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8341
„Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8808
Selling ownership or selling access? Examining salespersons' preferences and capabilities
T. Schäfers, M. Groza, Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , 2022.
ELSA
 

2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
ELSA | DOI
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
ELSA | DOI | Download (ext.)
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
On-demand features: Consumer reactions to tangibility and pricing structure
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research (2021) 751–761.
ELSA | DOI
 

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