13 Publikationen

Alle markieren

[13]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, T., & Leban, M. (2022). On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. Presented at the American Marketing Association Winter Academic Conference, Online.
ELSA
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., Westphal, J., Rangarajan, D., Schäfers, T., Parra-Merono, M. C., & De-Juan-Vigaray, M. D. (2022). Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. Presented at the Industrial Marketing Management Summit 2022, Online.
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, G., Schäfers, T., Brinkhoff, S., & Nauß, N. (2022). „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. Presented at the 2022 European Marketing Academy Conference, Budapest.
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, T., & Groza, M. (2022). Selling ownership or selling access? Examining salespersons’ preferences and capabilities . Presented at the International Conference on Challenges in Managing Smart Products and Services, Bielefeld .
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, M., Schäfers, T., Lindgreen, A., & Di Benedetto, C. A. (2022). Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management, 103, A1–A6. https://doi.org/10.1016/j.indmarman.2022.03.015
ELSA | DOI
 
[8]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing, 38(11), 2073–2088. https://doi.org/10.1002/mar.21541
ELSA | DOI | Download (ext.)
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, T., Falk, T., Kumar, A., & Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research, 135, 282–294. https://doi.org/10.1016/j.jbusres.2021.06.033
ELSA | DOI
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, T., Leban, M., & Vogt, F. (2021). On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, (139), 751–761. https://doi.org/10.1016/j.jbusres.2021.09.054
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, T., Ruffer, S., & Böhm, E. (2020). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management, 93, 466–481. https://doi.org/10.1016/j.indmarman.2020.06.002
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, J., Schäfers, T., & Groza, M. D. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice, 28(4), 357–372. https://doi.org/10.1080/10696679.2020.1768869
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, G. P., Schäfers, T., & Kukar-Kinney, M. (2019). Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research, 101, 229–242. https://doi.org/10.1016/j.jbusres.2019.03.050
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, A. K., Schäfers, T., Walsh, G., & Beatty, S. E. (2019). The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research, 22(1), 60–74. https://doi.org/10.1177/1094670518802059
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, T., Moser, R., & Narayanamurthy, G. (2018). Access-Based Services for the Base of the Pyramid. Journal of Service Research, 21(4), 421–437. https://doi.org/10.1177/1094670518770034
ELSA | DOI
 

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13 Publikationen

Alle markieren

[13]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, T., & Leban, M. (2022). On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. Presented at the American Marketing Association Winter Academic Conference, Online.
ELSA
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., Westphal, J., Rangarajan, D., Schäfers, T., Parra-Merono, M. C., & De-Juan-Vigaray, M. D. (2022). Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. Presented at the Industrial Marketing Management Summit 2022, Online.
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, G., Schäfers, T., Brinkhoff, S., & Nauß, N. (2022). „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. Presented at the 2022 European Marketing Academy Conference, Budapest.
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, T., & Groza, M. (2022). Selling ownership or selling access? Examining salespersons’ preferences and capabilities . Presented at the International Conference on Challenges in Managing Smart Products and Services, Bielefeld .
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, M., Schäfers, T., Lindgreen, A., & Di Benedetto, C. A. (2022). Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management, 103, A1–A6. https://doi.org/10.1016/j.indmarman.2022.03.015
ELSA | DOI
 
[8]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing, 38(11), 2073–2088. https://doi.org/10.1002/mar.21541
ELSA | DOI | Download (ext.)
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, T., Falk, T., Kumar, A., & Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research, 135, 282–294. https://doi.org/10.1016/j.jbusres.2021.06.033
ELSA | DOI
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, T., Leban, M., & Vogt, F. (2021). On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, (139), 751–761. https://doi.org/10.1016/j.jbusres.2021.09.054
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, T., Ruffer, S., & Böhm, E. (2020). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management, 93, 466–481. https://doi.org/10.1016/j.indmarman.2020.06.002
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, J., Schäfers, T., & Groza, M. D. (2020). Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice, 28(4), 357–372. https://doi.org/10.1080/10696679.2020.1768869
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, G. P., Schäfers, T., & Kukar-Kinney, M. (2019). Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research, 101, 229–242. https://doi.org/10.1016/j.jbusres.2019.03.050
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, A. K., Schäfers, T., Walsh, G., & Beatty, S. E. (2019). The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research, 22(1), 60–74. https://doi.org/10.1177/1094670518802059
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, T., Moser, R., & Narayanamurthy, G. (2018). Access-Based Services for the Base of the Pyramid. Journal of Service Research, 21(4), 421–437. https://doi.org/10.1177/1094670518770034
ELSA | DOI
 

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