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1 Publikation
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282-294. doi:10.1016/j.jbusres.2021.06.033
ELSA
| DOI
| WoS