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1 Publikation
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135. Amsterdam [u.a.], Elsevier (2021), S. 282–294
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