Please note that ELSA no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

1 Publikation


2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
T. Schäfers, T. Falk, A. Kumar, J. Schamari, More of the same? Effects of volume and variety of social media brand engagement behavior, Journal of Business Research. 135 (2021) 282–294.
ELSA | DOI | WoS
 

Filter und Suchbegriffe

keyword="Brand engagement"

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Elsevier Havard

Export / Einbettung