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1 Publikation
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, 2021, pp. 282–94, https://doi.org/10.1016/j.jbusres.2021.06.033.
ELSA
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