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2 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers T, Leban M, Vogt F. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research. 2022;39(2):751-761. doi:10.1016/j.jbusres.2021.09.054
ELSA
| DOI
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers T, Narayanamurthy G, Moser R, Leban M. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing. 2021;38(11):2073-2088. doi:10.1002/mar.21541
ELSA
| DOI
| WoS