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2 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, Marina Leban, and Florian Vogt. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research 39, no. 2 (2022): 751–61. https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
| DOI
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser, and Marina Leban. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing 38, no. 11 (2021): 2073–88. https://doi.org/10.1002/mar.21541.
ELSA
| DOI
| WoS