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2 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, T., Leban, M., & Vogt, F. (2022). On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, 39(2), 751–761. https://doi.org/10.1016/j.jbusres.2021.09.054
ELSA
| DOI
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing, 38(11), 2073–2088. https://doi.org/10.1002/mar.21541
ELSA
| DOI
| WoS