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1 Publikation
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
More of the same? Effects of volume and variety of social media brand engagement behavior
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
ELSA
| DOI
| WoS
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.