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1 Publikation


2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
T. Schäfers, T. Falk, A. Kumar, and J. Schamari, “More of the same? Effects of volume and variety of social media brand engagement behavior,” Journal of Business Research, vol. 135, pp. 282–294, 2021, doi: 10.1016/j.jbusres.2021.06.033.
ELSA | DOI | WoS
 

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Zitationsstil: IEEE

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