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1 Publikation
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, T., Falk, T., Kumar, A., & Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research, 135, 282–294. https://doi.org/10.1016/j.jbusres.2021.06.033
ELSA
| DOI
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