13 Publikationen

Alle markieren

[13]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias ; Leban, Marina: On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, 2022
ELSA
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. ; Westphal, J. ; Rangarajan, D. ; Schäfers, Tobias ; Parra-Merono, M.C. ; De-Juan-Vigaray, M.D.: Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, 2022
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit ; Schäfers, Tobias ; Brinkhoff, Stefan ; Nauß, Nina: „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement, 2022
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias ; Groza, Mark: Selling ownership or selling access? Examining salespersons’ preferences and capabilities , 2022
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. In: Industrial Marketing Management Bd. 103, Elsevier (2022), S. A1–A6
ELSA | DOI
 
[8]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias ; Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Leban, Marina: The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. In: Psychology & Marketing Bd. 38, Wiley (2021), Nr. 11, S. 2073–2088
ELSA | DOI | Download (ext.)
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135, Elsevier (2021), S. 282–294
ELSA | DOI
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias ; Leban, Marina ; Vogt, Florian: On-demand features: Consumer reactions to tangibility and pricing structure. In: Journal of Business Research, Elsevier (2021), Nr. 139, S. 751–761
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias ; Ruffer, Stefan ; Böhm, Eva: Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. In: Industrial Marketing Management Bd. 93, Elsevier (2020), S. 466–481
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe ; Schäfers, Tobias ; Groza, Mark D.: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. In: Journal of Marketing Theory and Practice Bd. 28, Taylor & Francis (2020), Nr. 4, S. 357–372
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul ; Schäfers, Tobias ; Kukar-Kinney, Monika: Free no more - investigating customer reactions to unexpected free-to-fee switches. In: Journal of Business Research Bd. 101, Elsevier (2019), S. 229–242
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K. ; Schäfers, Tobias ; Walsh, Gianfranco ; Beatty, Sharon E.: The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. In: Journal of Service Research Bd. 22, Sage (2019), Nr. 1, S. 60–74
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias ; Moser, Roger ; Narayanamurthy, Gopalakrishnan: Access-Based Services for the Base of the Pyramid. In: Journal of Service Research Bd. 21, Sage (2018), Nr. 4, S. 421–437
ELSA | DOI
 

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Din 1505-2

Export / Einbettung

13 Publikationen

Alle markieren

[13]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias ; Leban, Marina: On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, 2022
ELSA
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. ; Westphal, J. ; Rangarajan, D. ; Schäfers, Tobias ; Parra-Merono, M.C. ; De-Juan-Vigaray, M.D.: Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, 2022
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit ; Schäfers, Tobias ; Brinkhoff, Stefan ; Nauß, Nina: „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement, 2022
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias ; Groza, Mark: Selling ownership or selling access? Examining salespersons’ preferences and capabilities , 2022
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. In: Industrial Marketing Management Bd. 103, Elsevier (2022), S. A1–A6
ELSA | DOI
 
[8]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias ; Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Leban, Marina: The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. In: Psychology & Marketing Bd. 38, Wiley (2021), Nr. 11, S. 2073–2088
ELSA | DOI | Download (ext.)
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135, Elsevier (2021), S. 282–294
ELSA | DOI
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias ; Leban, Marina ; Vogt, Florian: On-demand features: Consumer reactions to tangibility and pricing structure. In: Journal of Business Research, Elsevier (2021), Nr. 139, S. 751–761
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias ; Ruffer, Stefan ; Böhm, Eva: Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. In: Industrial Marketing Management Bd. 93, Elsevier (2020), S. 466–481
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe ; Schäfers, Tobias ; Groza, Mark D.: Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. In: Journal of Marketing Theory and Practice Bd. 28, Taylor & Francis (2020), Nr. 4, S. 357–372
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul ; Schäfers, Tobias ; Kukar-Kinney, Monika: Free no more - investigating customer reactions to unexpected free-to-fee switches. In: Journal of Business Research Bd. 101, Elsevier (2019), S. 229–242
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K. ; Schäfers, Tobias ; Walsh, Gianfranco ; Beatty, Sharon E.: The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. In: Journal of Service Research Bd. 22, Sage (2019), Nr. 1, S. 60–74
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias ; Moser, Roger ; Narayanamurthy, Gopalakrishnan: Access-Based Services for the Base of the Pyramid. In: Journal of Service Research Bd. 21, Sage (2018), Nr. 4, S. 421–437
ELSA | DOI
 

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Din 1505-2

Export / Einbettung