Tobias Schäfers
FBW - Studiengang Wirtschaftspsychologie
FBW - Fachgebiet Marketingpsychologie
tobias.schaefers@th-owl.deID
13 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management, Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms. 103 (2022) A1–A6.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
T. Schäfers, M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
T. Schäfers, M. Groza, Selling ownership or selling access? Examining salespersons’ preferences and capabilities , n.d.
ELSA
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
A.K. Albrecht, T. Schäfers, G. Walsh, S.E. Beatty, The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery, Journal of Service Research. 22 (2019) 60–74.
ELSA
| DOI
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13 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management, Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms. 103 (2022) A1–A6.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
T. Schäfers, M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
T. Schäfers, M. Groza, Selling ownership or selling access? Examining salespersons’ preferences and capabilities , n.d.
ELSA
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
A.K. Albrecht, T. Schäfers, G. Walsh, S.E. Beatty, The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery, Journal of Service Research. 22 (2019) 60–74.
ELSA
| DOI