13 Publikationen

Alle markieren

[13]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
T. Schäfers and M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. 2022.
ELSA
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M. C. Parra-Merono, and M. D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. 2022.
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
G. Cziehso, T. Schäfers, S. Brinkhoff, and N. Nauß, „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. 2022.
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
T. Schäfers and M. Groza, Selling ownership or selling access? Examining salespersons’ preferences and capabilities . 2022.
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
M. van der Borgh, T. Schäfers, A. Lindgreen, and C. A. Di Benedetto, “Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management,” Industrial Marketing Management, vol. 103, pp. A1–A6, 2022.
ELSA | DOI
 
[8]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
T. Schäfers, G. Narayanamurthy, R. Moser, and M. Leban, “The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks,” Psychology & Marketing, vol. 38, no. 11, pp. 2073–2088, 2021.
ELSA | DOI | Download (ext.)
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
T. Schäfers, T. Falk, A. Kumar, and J. Schamari, “More of the same? Effects of volume and variety of social media brand engagement behavior,” Journal of Business Research, vol. 135, pp. 282–294, 2021.
ELSA | DOI
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
T. Schäfers, M. Leban, and F. Vogt, “On-demand features: Consumer reactions to tangibility and pricing structure,” Journal of Business Research, no. 139, pp. 751–761, 2021.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
T. Schäfers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2020.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements,” Journal of Marketing Theory and Practice, vol. 28, no. 4, pp. 357–372, 2020.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
G. P. Cziehso, T. Schäfers, and M. Kukar-Kinney, “Free no more - investigating customer reactions to unexpected free-to-fee switches,” Journal of Business Research, vol. 101, pp. 229–242, 2019.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
A. K. Albrecht, T. Schäfers, G. Walsh, and S. E. Beatty, “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery,” Journal of Service Research, vol. 22, no. 1, pp. 60–74, 2019.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
T. Schäfers, R. Moser, and G. Narayanamurthy, “Access-Based Services for the Base of the Pyramid,” Journal of Service Research, vol. 21, no. 4, pp. 421–437, 2018.
ELSA | DOI
 

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: IEEE

Export / Einbettung

13 Publikationen

Alle markieren

[13]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
T. Schäfers and M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. 2022.
ELSA
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M. C. Parra-Merono, and M. D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. 2022.
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
G. Cziehso, T. Schäfers, S. Brinkhoff, and N. Nauß, „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. 2022.
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
T. Schäfers and M. Groza, Selling ownership or selling access? Examining salespersons’ preferences and capabilities . 2022.
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
M. van der Borgh, T. Schäfers, A. Lindgreen, and C. A. Di Benedetto, “Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management,” Industrial Marketing Management, vol. 103, pp. A1–A6, 2022.
ELSA | DOI
 
[8]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
T. Schäfers, G. Narayanamurthy, R. Moser, and M. Leban, “The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks,” Psychology & Marketing, vol. 38, no. 11, pp. 2073–2088, 2021.
ELSA | DOI | Download (ext.)
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
T. Schäfers, T. Falk, A. Kumar, and J. Schamari, “More of the same? Effects of volume and variety of social media brand engagement behavior,” Journal of Business Research, vol. 135, pp. 282–294, 2021.
ELSA | DOI
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
T. Schäfers, M. Leban, and F. Vogt, “On-demand features: Consumer reactions to tangibility and pricing structure,” Journal of Business Research, no. 139, pp. 751–761, 2021.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
T. Schäfers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,” Industrial Marketing Management, vol. 93, pp. 466–481, 2020.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
J. Cobbs, T. Schäfers, and M. D. Groza, “Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements,” Journal of Marketing Theory and Practice, vol. 28, no. 4, pp. 357–372, 2020.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
G. P. Cziehso, T. Schäfers, and M. Kukar-Kinney, “Free no more - investigating customer reactions to unexpected free-to-fee switches,” Journal of Business Research, vol. 101, pp. 229–242, 2019.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
A. K. Albrecht, T. Schäfers, G. Walsh, and S. E. Beatty, “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery,” Journal of Service Research, vol. 22, no. 1, pp. 60–74, 2019.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
T. Schäfers, R. Moser, and G. Narayanamurthy, “Access-Based Services for the Base of the Pyramid,” Journal of Service Research, vol. 21, no. 4, pp. 421–437, 2018.
ELSA | DOI
 

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: IEEE

Export / Einbettung