13 Publikationen

Alle markieren

[13]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models
T. Schäfers, M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, 2022.
ELSA
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, 2022.
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
„Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, 2022.
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Selling ownership or selling access? Examining salespersons' preferences and capabilities
T. Schäfers, M. Groza, Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , 2022.
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
ELSA | DOI
 
[8]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
ELSA | DOI | Download (ext.)
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
More of the same? Effects of volume and variety of social media brand engagement behavior
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
ELSA | DOI
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
On-demand features: Consumer reactions to tangibility and pricing structure
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research (2021) 751–761.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schäfers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2020) 466–481.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Free no more - investigating customer reactions to unexpected free-to-fee switches
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery
A.K. Albrecht, T. Schäfers, G. Walsh, S.E. Beatty, Journal of Service Research 22 (2019) 60–74.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Access-Based Services for the Base of the Pyramid
T. Schäfers, R. Moser, G. Narayanamurthy, Journal of Service Research 21 (2018) 421–437.
ELSA | DOI
 

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Default

Export / Einbettung

13 Publikationen

Alle markieren

[13]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models
T. Schäfers, M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, 2022.
ELSA
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, 2022.
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
„Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, 2022.
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Selling ownership or selling access? Examining salespersons' preferences and capabilities
T. Schäfers, M. Groza, Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , 2022.
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management 103 (2022) A1–A6.
ELSA | DOI
 
[8]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
ELSA | DOI | Download (ext.)
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
More of the same? Effects of volume and variety of social media brand engagement behavior
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
ELSA | DOI
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
On-demand features: Consumer reactions to tangibility and pricing structure
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research (2021) 751–761.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schäfers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2020) 466–481.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
J. Cobbs, T. Schäfers, M.D. Groza, Journal of Marketing Theory and Practice 28 (2020) 357–372.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Free no more - investigating customer reactions to unexpected free-to-fee switches
G.P. Cziehso, T. Schäfers, M. Kukar-Kinney, Journal of Business Research 101 (2019) 229–242.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery
A.K. Albrecht, T. Schäfers, G. Walsh, S.E. Beatty, Journal of Service Research 22 (2019) 60–74.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Access-Based Services for the Base of the Pyramid
T. Schäfers, R. Moser, G. Narayanamurthy, Journal of Service Research 21 (2018) 421–437.
ELSA | DOI
 

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Default

Export / Einbettung